Hidden Messages: Connotation analysis of Textile Trademarks in the Republic of China (1912-1949)

• Autorzy: Cong Tianzhu , Zhang Yi , Shen Linlin , Cui Rongrong

Identyfikatory

DOI

10.2478/ftee-2023-0016

• Języki publikacji: EN

Abstrakty

EN

This study analyses trademarks of the textile industry issued between 1912–1949 in the Republic of China, revealing the trademarks’ art features and hidden messages. The trademarks’ images and information folders were critically examined within their historical context. The work, by analysing the themes and patterns of the trademarks, revealed that the people-oriented conception, humanistic spirit, nationalist sentiment and the multiple connotations of era development were behind the trademarks, which answers questions about the social connotations of textile trademarks of the Republic of China and also gives us some guidance to understand how to use these connotations for innovation trademark design to inherit better traditional culture in the future.

Słowa kluczowe

EN

Republic of China; textile trademark; connotation analysis; hidden message; innovative design

• Wydawca: Sieć Badawcza Łukasiewicz - Łódzki Instytut Technologiczny
• Czasopismo: Fibres & Textiles in Eastern Europe
• Rocznik: 2023
• Tom: Vol. 31, no. 2
• Strony: 56--64
• Opis fizyczny: Bibliogr. 17 poz., rys.

Twórcy

autor

Cong Tianzhu

• School of Design, Jiangnan University, Wuxi, China, 214122

autor

Zhang Yi

• School of Design, Jiangnan University, Wuxi, China, 214122

autor

Shen Linlin

• Zhejiang Financial College, Hangzhou, China, 310000

autor

Cui Rongrong

• School of Fashion Design & Engineering, Zhejiang Sci-Tech University, Hangzhou, China, 311199

Bibliografia

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Uwagi

1. Błędna numeracja w bibliografii, pominięte pozycje 4-7.

2. Opracowanie rekordu ze środków MEiN, umowa nr SONP/SP/546092/2022 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2022-2023).