Scientific and research institutions' utilization of internet tools for marketing research

• Autorzy: Dec D.
• Języki publikacji: EN

Abstrakty

EN

An article presents problems of online surveying. The following issues of research definition and planning are discussed: defining the target population, method of selection, practical hints useful when preparing an Internet questionnaire are also revealed as well as Methods of boosting respondents’ participation in surveys. Finally methods of data collection are presented.

Słowa kluczowe

EN

internet marketing research tools; online survey

• Wydawca: Wydawnictwa Naukowe Instytutu Lotnictwa
• Czasopismo: Prace Instytutu Lotnictwa
• Rocznik: 2012
• Tom: Nr 2 (223)
• Strony: 17--38
• Opis fizyczny: Bibliogr. 14 poz., rys., tab.

Twórcy

autor

Dec D.

• PB Online Sp. z o. o. in Wrocław

Bibliografia

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• 2. Conrad F. G., Couper M. P.,Tourangeau R. and Peytchev A., Use and Non-Use of Clarification Futures in Web Surveys, Journal of Official Statistics, Vol. 22, No. 2, 2006,
• 3. Dec D., Badania marketingowe online (CAWI) na platformie www.pbonline.pl, PB Online Sp. z o. o., Wrocław 2010, ISBN 978-83-932112-0-3,
• 4. Galesic M., Dropouts on the Web: Effects of Interest and Burden Experienced During an Online Survey, Journal of Official Statistics, Vol. 22, No. 2,2006,
• 5. Goritz A. S., Incentives in Web Studies: Methodological Issues and a Review, International Journal of Internet Science, 2006,1 (1),
• 6. Gesell S. B., Drain M., Sullivan M. P., Test of a Web and Paper Employee Satisfaction Survey: Comparison of Respondents and Non-Respondents, International Journal of Internet Science, 2007, 2 (1),
• 7. Heerwegh D. and Loosveldt G., An Experimental Study on the Effect of Personalization, Survey Length Statement, Progress Indicators, and Survey Sponsor Logos in Web Surveys, Journal of Official Statistics, Vol. 22, No. 2, 2006,
• 8. Kaplowitz M. D., Gadlock T. D., Levine R., A comparison of Web and Mail Survey Response Rates, Public Opinion Quarterly, Vol. 68, No. 1, 2004,
• 9. Manfreda K. L., Vehovar V., Mode Effect in Web Surveys, American Association for Public Research, 2002,
• 10. Messer B. L., Dillman D. A., Surveying the General Public over the Internet Using Address-Based Sampling and Mail Contact Procedures, Public Opinion Quarterly, Vol. 75, No. 3, Fall 2011,
• 11. Millar M. M., Dillman D. A., Improving Response to Web and Mixed-Mode Surveys, Public Opinion Quarterly, Vol. 75, No. 2, Summer 2011,
• 12. Toepoel V., Couper P. M., Can Verbal Instruction Counteract Visual Context Effects In Web Surveys, Public Opinion Quarterly, Vol. 75, No. 1, Spring 2011,
• 13. Tuten T. L, Galesic M. and Bosnjak M., Effects of Immediate Versus Delayed Notification of Prze Draw Results on Response Behavior in Web Surveys: An Experiment, Social Science Computer Review 2004; Vol. 22; No. 3, Fall 2004,
• 14. Zając J. M., Batorski D., Jak skłonić do udziału w badaniach internetowych: Zwiększanie realizacji próby, 2007/2008.