The effect of internal branding in public sports organizations on job satisfaction and turnover intention

• Autorzy: Choi You-Lee , Kim Ilgwang , Jongchul Park Jongchul

Identyfikatory

DOI

10.17512/pjms.2024.29.2.10

Warianty tytułu

PL

Wpływ wewnętrznego brandingu w publicznych organizacjach sportowych na satysfakcję z pracy i zamiar rotacji

• Języki publikacji: EN

Abstrakty

EN

The purpose of this study is to identify the relationship between internal branding, job satisfaction, and turnover intention within public sports organizations, and to verify the moderating effects of organizational size and the moderated mediating effects of job satisfaction. This study collected data from 305 employees of public sports organizations in South Korea in 2022 using a convenient sampling method. In this study, SPSS 26.0, AMOS 26.0, and SPSS PROCESS macro (Model 4 and 7) were used to conduct frequency, second-order confirmatory factor, reliability, correlation, and structural equation model analyses on the collected data. As a result, firstly, internal branding had a positive impact on employees' job satisfaction. Secondly, internal branding did not significantly influence employees' turnover intention. Thirdly, job satisfaction was found to have a negative impact on employees' turnover intention. Fourthly, organization size was found to positively moderate the relationship between internal branding and job satisfaction. Finally, in the relationship between internal branding and turnover intention, the mediating effect of job satisfaction was found to be moderated by organization size. These results show that internal branding is important for increasing employees' positive attitudes towards their jobs and organization. Lastly, the novelty of this study is to reveal that when organizations conduct internal branding, organization size could directly or indirectly influence employees’ job attitudes and organizational productivity.

PL

Celem niniejszego badania jest identyfikacja związku między brandingiem wewnętrznym, satysfakcją z pracy i zamiarem rotacji w publicznych organizacjach sportowych oraz weryfikacja moderującego wpływu wielkości organizacji i moderowanego pośredniczącego wpływu satysfakcji z pracy. W niniejszym badaniu zebrano dane od 305 pracowników publicznych organizacji sportowych w Korei Południowej w 2022 r. przy użyciu celowej metody doboru próby. W tym badaniu wykorzystano SPSS 26.0, AMOS 26.0 i SPSS PROCESS macro (Model 4 i 7) do przeprowadzenia analiz częstotliwości, czynnika potwierdzającego drugiego rzędu, niezawodności, korelacji i modelu równań strukturalnych na zebranych danych. W rezultacie, po pierwsze, branding wewnętrzny miał pozytywny wpływ na satysfakcję pracowników z pracy. Po drugie, branding wewnętrzny nie wpłynął znacząco na zamiar rotacji pracowników. Po trzecie, satysfakcja z pracy miała negatywny wpływ na zamiar rotacji pracowników. Po czwarte, stwierdzono, że wielkość organizacji pozytywnie moderuje związek między marką wewnętrzną a satysfakcją z pracy. Wreszcie, w związku między brandingiem wewnętrznym a zamiarem rotacji, pośredniczący wpływ satysfakcji z pracy był moderowany przez wielkość organizacji. Wyniki te pokazują, że branding wewnętrzny jest ważny dla zwiększenia pozytywnego nastawienia pracowników do ich pracy i organizacji. Wreszcie, nowością tego badania jest ujawnienie, że gdy organizacje prowadzą wewnętrzny branding, wielkość organizacji może bezpośrednio lub pośrednio wpływać na postawy pracowników wobec pracy i produktywność organizacji.

Słowa kluczowe

EN

public sports organization; job satisfaction; turnover intention; internal grinding

PL

branding wewnętrzny; publiczna organizacja sportowa; satysfakcja z pracy; zamiar rotacji

• Wydawca: Czestochowa University of Technology
• Czasopismo: Polish Journal of Management Studies
• Rocznik: 2024
• Tom: Vol. 29, No. 2
• Strony: 201--220
• Opis fizyczny: Bibliogr. 44 poz. rys., tab.

Twórcy

autor

Choi You-Lee

• Korea National Sport University, Department of Sport Industry, Seoul, South Korea

• https://orcid.org/0009-0004-8148-3784

autor

Kim Ilgwang

• Korea National Sport University, Department of Sport Industry, Seoul, South Korea

• https://orcid.org/0000-0002-9584-1632

autor

Jongchul Park Jongchul

• Korea National Sport University, Department of Sport Industry, Seoul, South Korea

• https://orcid.org/0000-0002-9398-8411

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Uwagi

Opracowanie rekordu ze środków MNiSW, umowa nr SONP/SP/546092/2022 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2024).