Primenenie metodov marketinga dlâ povyšeniâ èffektivnosti kommerčeskogo predpriâtiâ

• Autorzy: Ditman T. , Nordin Victor

Warianty tytułu

EN

The application of marketing techniques to improve the efficiency of a commercial enterprise

• Języki publikacji: RU

Abstrakty

EN

The article analyzes the range of production and commercial enterprises using the methods of ABC, XYZ – analysis. To identify more profitable positions and measures to increase profits, the commodity positions of the enterprise are ranked. The analysis of marketing directions using the method of paired comparisons in order to identify the most effective of them to promote products and ranking the order of application, as well as the distribution of resources between them. An assessment of the price risk of the goods, with which it was revealed the projected value of the income of the enterprise in the sale of goods. Risk assessment is made for further development of the marketing strategy of the enterprise.

Słowa kluczowe

EN

marketing; ABC analysis; XYZ analysis; marketing strategy; pricing policy; product range; ranking; method of paired comparisons; criteria; marketing directions; price risk assessment; Gauss curve

PL

marketing; analiza ABC; analiza XYZ; strategia marketingowa; polityka cenowa; ranking; porównanie; kryterium; ocena ryzyka cenowego; Krzywa Gaussa

• Wydawca: STE GROUP
• Czasopismo: Systemy Wspomagania w Inżynierii Produkcji
• Rocznik: 2019
• Tom: Vol. 8, iss. 2
• Strony: 32--45
• Opis fizyczny: Bibliogr. 12 poz.

Twórcy

autor

Ditman T.

• Kaliningrad State Technical University Soviet Avenue, 1, 236041 Kaliningrad, Rosja

autor

Nordin Victor

• Kaliningrad State Technical University Soviet Avenue, 1, 236041 Kaliningrad, Rosja tel. [phone]

Bibliografia

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