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Tytuł artykułu

Primenenie metodov marketinga dlâ povyšeniâ èffektivnosti kommerčeskogo predpriâtiâ

Treść / Zawartość
Identyfikatory
Warianty tytułu
EN
The application of marketing techniques to improve the efficiency of a commercial enterprise
Języki publikacji
RU
Abstrakty
EN
The article analyzes the range of production and commercial enterprises using the methods of ABC, XYZ – analysis. To identify more profitable positions and measures to increase profits, the commodity positions of the enterprise are ranked. The analysis of marketing directions using the method of paired comparisons in order to identify the most effective of them to promote products and ranking the order of application, as well as the distribution of resources between them. An assessment of the price risk of the goods, with which it was revealed the projected value of the income of the enterprise in the sale of goods. Risk assessment is made for further development of the marketing strategy of the enterprise.
Wydawca
Rocznik
Strony
32--45
Opis fizyczny
Bibliogr. 12 poz.
Twórcy
autor
  • Kaliningrad State Technical University Soviet Avenue, 1, 236041 Kaliningrad, Rosja
  • Kaliningrad State Technical University Soviet Avenue, 1, 236041 Kaliningrad, Rosja tel. 84012 641910
Bibliografia
  • [1] Bernovich P. Osnovy sovremennogo marketinga/P. Bernovich//NOOMARKETING.NET - 2018 - [Elektronnyy resurs] URL: http: //www. http://noomarketing.net/osnovi-sovremennogo-marketinga (data obrashcheniya 12/10/2018).
  • [2] Brassington F., Pettitt S. Osnovy marketinga/F. Brassington, S. Pettitt. - M.: Biznes Buks, 2014. - 536 s.
  • [3] Golubkov Ye.P. Osnovy marketinga: uchebnik dlya studentov vuzov, obuchayushchikhsya po ekon. spetsial'nostyam/Ye.P. Golubkov. - 4-ye izd., Pererab. i dop. - M.: Finpress, 2013.- 656 s.
  • [4] Granaturov V.M .. Ekonomicheskiy risk: sushchnost', metody izmereniya, puti snizheniya. Uchebnoye posobiye/V.M. Granaturov. - M.: "Delo i Servis", 2002. - 154 s.
  • [5] Kotler F. Marketing menedzhment. 14-ye izd./ - SPb.: Piter, 2012. - 810 s.
  • [6] Kremer N.SH. Teoriya veroyatnostey i matematicheskaya statistika: uchebnik dlya studentov/N.SH. Kremer. - 3-ye izd., Pererab. i dop. - M.: 2010 - 551s.
  • [7] Kurents N. Issledovaniya Nikolaosa Kurentsa/N. Kurents // Prognozirovaniye - 2018 - [Elektronnyj resurs]: http://kourentzes.com/forecasting/2016/10/15/abc-xyz-analiz-dlya-prognozirovaniya/(Data obrashcheniya 11/11/2018).
  • [8] Nordin V.V. Prakticheskiye metody povysheniya kachestva upravleniya v posobiye. - Kaliningrad: Izd-vo RGU im. I.Kanta, 2010. - 212 s.
  • [9] Informatsiya po predpriyatiyu OOO «Odriks» - [Elektronnyj resurs]: http: //www.rusprofile.ru/id/2640290. (Data obrashcheniya 15/09/2018).
  • [10] ABC i XYZ analiz v EXCEL s primerom rascheta tovarnogo assortimenta / Stat'ya na sayte ExcelTABLE - [Elektronnyj resurs]: https://exceltable.com/otchety/abc-i-xyz-analiz-v-excel. (Data 12.11.2018 Obrashcheniya).
  • [11] Pembi S., Fudamu A. Vliyaniye reklamnykh strategiy prodazh na organizatsionnoy deyatel'nosti v Nigerii/Yevropeyskiy zhurnal issledovaniy i otrazheniya v upravlencheskikh nauk, 2017, Vol. 5 No. 4 - s. 31-42. [Elektronnyj resurs] - URL: http://www.idpublications.org/wp-content/uploads/2017/09/Full-Paper-IMPACT-OF-SALES-PROMOTIONAL-STRATEGIES-ON-ORGANIZATIONAL-PERFORMANCE.pdf. (Data 12.09.2018 Obrashcheniya).
  • [12] M. Epshteyna, K. Yuthas Otsenka effektivnosti internet-marketinga. Izdano Obshchestvom upravleniya bukhgalterov Kanady, 2007. - 40 r [Elektronnyj resurs] - URL:. https://www.cimaglobal.com/documents/importeddocuments/tech_mag_evaluating_internet_marketing_april06.pdf/(Data 09.13.2018 Obrashcheniya).
Typ dokumentu
Bibliografia
Identyfikator YADDA
bwmeta1.element.baztech-ced8a87d-212c-4f1c-8f97-c823b1824a6a
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