The impact of sustainable product attributes on the consumer behaviour of Generation Z in Germany

Krippes, Milena; Najmaei, Mehran; Wach, Krzysztof

doi:10.17512/pjms.2024.29.2.18

Artykuł - szczegóły

Tytuł artykułu

The impact of sustainable product attributes on the consumer behaviour of Generation Z in Germany

Autorzy

Krippes Milena , Najmaei Mehran , Wach Krzysztof

Treść / Zawartość

Pełne teksty: $E:\Polish Journal of Management Studies\Volume 29, No. 2\18_Milena Krippes.pdf [zdalny]$

Identyfikatory

DOI

10.17512/pjms.2024.29.2.18

Warianty tytułu

Wpływ zrównoważonych cech produktów na zachowania konsumenckie Pokolenia Z w Niemczech

Języki publikacji

Abstrakty

The study examines the impact sustainable product attributes have on the purchase decision-making process of Generation Z by applying the Theory of Planned Behaviour (TPB) and Theory of Reasoned Action (TRA). A quantitative method was used for the research, which implemented a questionnaire distributed to 156 participants that belong to Generation Z. The study found that sustainable product attributes have a positive impact on the behavioural intention which then positively influences the purchase decision-making of Generation Z. It was also shown that the impact of environmentally sustainable product attributes is stronger than the impact of socially sustainable product attributes. The study also proves that Generation Z is very interested in sustainability and is willing to pay more for them.

Badanie analizuje wpływ zrównoważonych cech produktów na proces podejmowania decyzji zakupowych przez Pokolenie Z, stosując Teorię Planowanego Zachowania (TPB) i Teorię Uzasadnionego Działania (TRA). Do badań zastosowano metodę ilościową, wykorzystując kwestionariusz, który został rozdany 156 uczestnikom należącym do Pokolenia Z. Badanie wykazało, że zrównoważone cechy produktów mają pozytywny wpływ na intencje behawioralne, co z kolei pozytywnie wpływa na proces podejmowania decyzji zakupowych przez Pokolenie Z. Pokazano również, że wpływ ekologicznie zrównoważonych cech produktów jest silniejszy niż wpływ społecznie zrównoważonych cech produktów. Badanie dowodzi również, że Pokolenie Z jest bardzo zainteresowane zrównoważonością i jest gotowe zapłacić więcej za takie produkty.

Słowa kluczowe

sustainable product attributes generation Z consumer behaviour

Pokolenie Z zachowania konsumenckie zrównoważone cechy produktów

Wydawca

Czestochowa University of Technology

Czasopismo

Polish Journal of Management Studies

Rocznik

2024

Tom

Vol. 29, No. 2

Strony

346--364

Opis fizyczny

Bibliogr. 50 poz., rys., tab.

Twórcy

autor

Krippes Milena

milena.krippes@gmx.de

University of Mannheim, Germany

https://orcid.org/0009-0001-3401-2961

autor

Najmaei Mehran

m.najmaei@cbs.de

Lecturer, Research Assistant, Germany

https://orcid.org/0000-0002-8717-602X

autor

Wach Krzysztof

wachk@uek.krakow.pl

Krakow University of Economics, Poland

https://orcid.org/0000-0001-7542-2863

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Uwagi

Opracowanie rekordu ze środków MNiSW, umowa nr SONP/SP/546092/2022 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2024).

Typ dokumentu

Bibliografia

Identyfikator YADDA

bwmeta1.element.baztech-ced1f360-d4a9-4b0f-9bf3-4b2156006f75