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Comparative analysis of study results on e-commerce customer preferences in last-mile delivery in Poland

Treść / Zawartość
Identyfikatory
Warianty tytułu
PL
Analiza porównawcza wyników badania preferencji konsumenckich w zakresie dostaw ostatniej mili w e-handlu w Polsce
Języki publikacji
EN
Abstrakty
EN
The main aim of the paper is a comparative analysis of the research results presented in four research projects on e-customer preferences in last-mile delivery conducted recently on the Polish e-commerce market as: Gemius Poland, PostNord and Łukasiewicz Research Network – Institute of Logistics and Warehousing Network, and own research financed by Polish National Science Center under the title "Sustainable last-mile logistics and e-commerce returns. Perspective of various stakeholder groups". E-customers in Poland are mainly guided by price, safety and delivery service standards; trust in the supplier is also important. Interestingly, in the context of the development of pro-ecological trends, it is still of minor importance for Polish e-customers whether the delivery is environmentally-friendly, including whether it is possible to return the goods in an "environment-friendly" manner. A comparative analysis of research projects regarding e-customer preferences allows to identify similarities and differences in the scope of research results, identify a cognitive gap, and define directions and recommendations for further e-customer market research. The results obtained may also contribute to the formulation of recommendations for e-commerce and logistics companies regarding e-customer preferences for last-mile delivery to increase customer satisfaction, improve efficiency, and create competitiveness.
PL
Głównym celem artykułu jest analiza porównawcza wyników badań dotyczących rynku e-commerce przedstawionych w czterech projektach badawczych zrealizowanych przez takie instytucje, jak: Gemius Polska, PostNord oraz Sieć Badawcza Łukasiewicz – Instytut Logistyki i Magazynowania oraz badań własnych autorów finansowanych przez Narodowe Centrum Nauki w ramach projektu „Zrównoważona logistyka ostatniej mili a zwroty w e-commerce. Perspektywa różnych grup interesariuszy”. E-klienci w Polsce kierują się głównie ceną, bezpieczeństwem i standardami obsługi dostawy, ważne jest także zaufanie do dostawcy. Co ciekawe, w kontekście rozwoju trendów proekologicznych dla polskich e-klientów wciąż niewielkie znaczenie ma to, czy dostawa jest przyjazna środowisku oraz czy istnieje możliwość zwrotu towaru w „ekologiczny” sposób. Analiza porównawcza projektów badawczych dotyczących preferencji e-klientów pozwala wskazać podobieństwa i różnice w zakresie wyników badań, zidentyfikować lukę poznawczą oraz określić kierunki i rekomendacje dla dalszych badań rynku e-klientów. Uzyskane wyniki mogą również przyczynić się do sformułowania rekomendacji dla firm e-commerce oraz logistycznych, dotyczących preferencji e-klientów w zakresie dostaw ostatniej mili w celu zwiększenia satysfakcji klientów, poprawy efektywności i budowania konkurencyjności.
Rocznik
Tom
Strony
15--27
Opis fizyczny
Bibliogr. 43 poz., rys., tab.
Twórcy
  • Wroclaw University of Economics and Business (Poland)
  • Wroclaw University of Economics and Business (Poland)
  • West Pomeranian University of Technology in Szczecin (Poland)
  • Wroclaw University of Economics and Business (Poland)
Bibliografia
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  • Caspersen, E., & Navrud, S. (2021). The sharing economy and consumer preferences for environmentally sustainable last mile deliveries. Transportation Research Part D: Transport and Environment, 95. https://doi.org/10.1016/j.trd.2021.102863
  • Castillo, V. E., Bell, J. E., Rose, W. J., & Rodrigues, A. M. (2017). Crowdsourcing last mile delivery: Strategic implications and future research directions. Journal of Business Logistics, 39(1), 7–25. https://doi.org/10.1111/jbl.12173
  • Chaberek, G. (2021). The Possibility of reducing individual motorised traffic through the location of collection points using the example of Gdańsk, Poland. Sustainability, 13(19), 10661. https://doi.org/10.3390/su131910661
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  • Gatta, V., Marcucci, E., Maltese, I., Iannaccone, G., & Fan J. (2021). E-groceries: A channel choice analysis in Shanghai. Sustainability, 13(7), 3625. https://doi.org/10.3390/su13073625
  • Gemius. (2020). E-commerce w Polsce 2020 – raport Gemius. Gemius. https://www.gemius.pl (accessed 22.01.2022).
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  • Hagen, T., & Scheel-Kopeinig, S. (2021). Would customers be willing to use an alternative (chargeable) delivery concept for the last mile? Research in Transportation Business & Management, 39. https://doi.org/10.1016/j.rtbm.2021.100626
  • He, Z., & Haasis, H.-D. (2019). Integration of urban freight innovations: Sustainable inner-urban intermodal transportation in the retail/postal industry. Sustainability, 11(6), 1749. https://doi.org/10.3390/su11061749
  • Hischier, R. (2018). Car vs. packaging – a first simple (environmental) sustainability assesment of our changing shopping behaviour. Sustainability, 10(9), 1–15. https://doi.org/10.3390/su10093061
  • Iannaccone, G., Marcucci, E., & Gatta, V. (2021). What young e-consumers want? Forecasting parcel lockers choice in Rome. Logistics, 5(3), 57. https://doi.org/10.3390/logistics5030057
  • Iwan, S., Kijewska, K., & Lemke, J. (2016). Analysis of parcel lockers' efficiency as the last mile delivery solution – The results of the research in Poland. Transportation Research Procedia, 12, 644–655. https://doi.org/10.1016/j.trpro.2016.02.018
  • Jiang, X., Chang, H., Zhao, S., Dong, J., & Lu, W. (2019). A travelling salesman problem with carbon emission reduction in the last mile delivery. IEEE Access, 7, 61620–61627. https://doi.org/10.1109/ACCESS.2019.2915634
  • Jiang, X., Wang, H., Guo, X., & Gong, X. (2019). Using the FAHP, ISM, and MICMAC approaches to study the sustainability influencing factors of the last mile delivery of rural e-commerce logistics. Sustainability, 11(14), 3937. https://doi.org/10.3390/su11143937
  • Kawa, A., & Pierański, B. (2021). Green logistics in e-commerce. Logforum, 17(2), 183–192. https://doi.org/10.17270/J.LOG.2021.588
  • Kiba-Janiak, M., Marcinkowski, J., Jagoda, A., & Skowrońska, A. (2021). Sustainable last mile delivery on e-commerce market in cities from the perspective of various stakeholders. Literature review. Sustainable Cities and Society, 71, 102984. https://doi.org/10.1016/j.scs.2021.102984
  • Kitjacharoenchai, P., Ventresca, M., Moshref-Javadi, M., Lee, S., Tanchoco, J. M. A., & Brunese, P. A. (2019). Multiple traveling salesman problem with drones: Mathematical model and heuristic approach. Computers & Industrial Engineering, 129, 14–30. https://doi.org/10.1016/j.cie.2019.01.020
  • Leung, K. H., Choy, K. L., Siu, P. K. Y., Ho, G. T. S., Lam, H. Y., & Lee, C. K. M. (2018). A B2C e-commerce intelligent system for re-engineering the e-order fulfilment process. Expert Systems with Applications, 91, 386–401. https://doi.org/10.1016/j.eswa.2017.09.026
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  • Mehlawat, M. K., Gupta, P., & Khaitan, A. (2021). Multiobjective fuzzy vehicle routing using Twitter data: Reimagining the delivery of essential goods. International Journal of Intelligent Systems, 36(7), 3566–3595. https://doi.org/10.1002/int.22427
  • Mucowska, M. (2021). Trends of environmentally sustainable solutions of urban last-mile deliveries on the e-commerce market: A literature review. Sustainability, 13, 5894. https://doi.org/10.3390/su13115894
  • Nguyen, N. N., Rana, A., & Goldman, C. (2019). Proteasome ß5 subunit overexpression improves proteostasis during aging and extends lifespan in Drosophila melanogaster. Scientific Reports, 9, 3170. https://doi.org/10.1038/s41598-019-39508-4
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  • Oláh, J., Kitukutha, N., Haddad, H., Pakurár, M., Máté, D., & Popp, J. (2019). Achieving sustainable e-commerce in environmental, social and economic dimensions by taking possible trade-offs. Sustainability, 11(1), 89, 1–20. https://doi.org/10.3390/su11010089
  • Olsson, J., Hellström, D., & Palsson, H. (2019). Framework of last mile logistics research: A systematic review of the literature. Sustainability, 11(24), 7131. https://doi.org/10.3390/su11247131
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  • Seghezzi, A., &, Mangiaracina, R. (2021). On-demand food delivery: Investigating the economic performances. International Journal of Retail & Distribution Management, 49(4), 531–549. https://doi.org/10.1108/IJRDM-02-2020-0043
  • Tanaka, K., Kozawa, K., & Araoka, K. (2018). Estimation of delivery time considering with stochastic service times. Advances in Transdisciplinary Engineering, 7, 857–866.
  • Taylor, D., Brockhaus, S., Knemeyer, A. M., & Murphy, P. (2019). Omnichannel fulfillment strategies: Defining the concept and building an agenda for future inquiry. The International Journal of Logistics Management, 30(3), 863–891. https://doi.org/10.1108/IJLM-09-2018-0223
  • Vakulenko, Y., Hellström, D., & Hjort, K. (2018). What's in the parcel locker? Exploring customer value in e-commerce last mile delivery. Journal of Business Research, 88, 421–427. https://doi.org/10.1016/j.jbusres.2017.11.033
  • Waltman, L., van Eck, N. J., & Noyons, E. C. M. (2010). A unified approach to mapping and clustering of bibliometric networks. Journal of Informetrics, 4(4), 629–635. https://doi.org/10.1016/j.joi.2010.07.002
  • Wang, R., Balkanski, Y., Boucher, O., Ciais, P., Schuster, G. L., Chevallier, F., & Tao, S. (2016). Estimation of global black carbon direct radiative forcing and its uncertainty constrained by observations. Journal of Geophysical Research, 121(10), 5948–5971. https://doi.org/10.1002/2015JD024326
  • Wang, X., Uuen, K. F., Wong, Y. D., & Teo, C. C. (2018). An innovation diffusion perspective of e-consumers' initial adoption of self-collection service via automated parcel station The International Journal of Logistics Management, 29(1), 237–260. https://doi.org/10.1108/IJLM-12-2016-0302
  • Wang, X., Wong, Y. D., Teo, C. C., Yuen, K. F., & Feng, X. (2020). The four facets of self-collection service for e-commerce delivery: Conceptualisation and latent class analysis of user segments. Electronic Commerce Research and Applications, 39, 100896. https://doi.org/10.1016/j.elerap.2019.100896
  • Wang, Y., Zhang, D., Liu, Q., Shen, F., & Lee, L. H. (2016). Towards enhancing the last-mile delivery: An effective crowd-tasking model with scalable solutions. Transportation Research Part E: Logistics and Transportation Review, 93, 279–293.https://doi.org/10.1016/j.tre.2016.06.002
  • Yuen, K. F., Wang, X., Wendy, N. L. T., & Wong, Y. D. (2018). An investigation of customers' intention to use self-collection services for last-mile delivery. Transport Policy, 66, 1–8. https://doi.org/10.1016/j.tranpol.2018.03.001
Typ dokumentu
Bibliografia
Identyfikator YADDA
bwmeta1.element.baztech-cd37bed9-8715-4a69-a8e8-92b49e40770c
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