An Investigation Into Movement Of Advertising Expenditure Of India In The Backdrop Of Covid-19

• Autorzy: Garg Shikha

Identyfikatory

DOI

10.15439/2021KM47

• Języki publikacji: EN

Abstrakty

EN

The purpose of this paper is to examine the relationship between GDP growth rate and growth rate of advertising expenditure and to analyze the advertising expenditure in different media with special focus on 2020 pandemic period. Secondary data was used for this study which was obtained from Economic survey 2020-21, Pitch Madison Report 2021 and Pitch Madison Advertising Report 2020. It was found that advertising expenditure moved in tandem with GDP and different media had experienced a major change in their share in total advertising expenditure. The study estimate an increase in advertising expenditure with growth in GDP in future.

Słowa kluczowe

EN

advertising expenditure; GDP; advertising media

PL

koszty; PKB; media; reklama

• Wydawca: Polskie Towarzystwo Informatyczne
• Czasopismo: Annals of Computer Science and Information Systems
• Rocznik: 2021
• Tom: Vol. 28
• Strony: 105--109
• Opis fizyczny: Bibliogr. 18 poz., tab., wykr.

Twórcy

autor

Garg Shikha

• Vivekananda College, University of Delhi Delhi, India

Bibliografia

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Uwagi

1. Preface

2. Session: International Conference on Research in Management and Technovation