Construction materials market in Poland 2018

• Autorzy: Michalcewicz-Kaniowska Małgorzata , Zajdel Małgorzata

Identyfikatory

DOI

10.29119/1641-3466.2019.139.26

• Języki publikacji: EN

Abstrakty

EN

The equilibrium of the construction market in Poland had been severely shaken at the beginning of the 21st century and only became normalised in recent years. In the article, the authors have attempted to indicate the options allowing producers and distributors of building materials to overtake the competition as well as to answer the research question of whether in this situation companies should consider increasing the customer service effort. The study incorporated the use of the Blue Ocean Strategy, which indicates that competitiveness is not the only success factor and that it is much more important to stand out from the competition. The research carried out has shown that implementation of the Blue Ocean Strategy by construction materials wholesalers is absolutely possible, desirable and advisable in order to avoid entering the area of mere price competition, which may lead the company to the brink of bankruptcy.

Słowa kluczowe

EN

construction materials market; blue ocean strategy; competitiveness; price

PL

rynek materiałów budowlanych; strategia błękitnego oceanu; konkurencyjność; cena

• Wydawca: Wydawnictwo Politechniki Śląskiej
• Czasopismo: Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
• Rocznik: 2019
• Tom: z. 139
• Strony: 329--337
• Opis fizyczny: Bibliogr. 10 poz.

Twórcy

autor

Michalcewicz-Kaniowska Małgorzata

• University of Science and Technology, Faculty of Management

autor

Zajdel Małgorzata

• University of Science and Technology, Faculty of Management

Bibliografia

• 1. http://orgbud.pl/koniunktura-w-budownictwie-w-2018r-czesc-1/.
• 2. http://www.selena.pl/pl/produkty/piany-i-zaprawy-poliuretanowe/.
• 3. http://www.sto.pl/pl/produkty/katalog-produktow/productdetail_291910145.html.
• 4. https://www.hammerite.pl/application/prosto-na-rdze/.
• 5. https://www.muratorplus.pl/biznes/raporty-i-prognozy/ceny-materialow-budowlanych-podrozaly-niemal-wszystkie-aa-WTjR-qUbR-qnxP.html.
• 6. https://www.ytong-silka.pl/pl/elementy_wielkowymiarowe_silka_tempo.php.
• 7. https://www.ytong-silka.pl/pl/ytong_1184.php.
• 8. Kim, W.Ch., Mauborgne, R. (2010). Strategia błękitnego oceanu. Warszawa: MT Biznes.
• 9. Kim, W.Ch., Mauborgne, R. (2018). Przemiana błękitnego oceanu. Warszawa: MT Biznes.
• 10. Trout, J. (2002). Wyróżnij się lub zgiń. Warszawa: IFC Press.