Toward a sustainable future: CSR adoption by family smes in the moroccan context

• Autorzy: Quiddi Oumaima , Habba Badr

Identyfikatory

DOI

10.17512/pjms.2023.28.1.15

Warianty tytułu

PL

W kierunku zrównoważonej przyszłości: przyjęcie CSR przez rodzinne mśp w warunkach marokańskich

• Języki publikacji: EN

Abstrakty

EN

In Moroccan family SMEs, a critical managerial challenge emerges the disparity between the latent potential for CSR adoption and the barriers encountered in practice. This paper aims to investigate the perceptions, drivers, and barriers that hinder CSR practices within this context. By delving into these intricacies, the present research seeks not only to explore but also to provide valuable insights to family SMEs and policymakers that can bridge the gap and contribute to effective CSR integration. Thus, qualitative and exploratory approach was conducted based on face-to-face interviews with 10 Moroccan family firm CEOs and owners. The results reveal that family SMEs in Morocco are characterized by informal, spontaneous, and unconscious CSR practices. They perceive several motives and outcomes to CSR adoption on both firm and family levels. However, some barriers to CSR adoption were identified, including the firm size, financial resources, the perception of CSR as optional rather than mandatory, and a predominant focus on compliance rather than proactive engagement. Resistance to change was also observed, underscoring the importance of raising awareness and fostering support and guidance to family SMEs. Exploring the perceptions about the factors that impede or facilitate the adoption of CSR in an emerging context such as Morocco offers valuable insights for practitioners, policymakers, and researchers interested in promoting sustainable and responsible business practices within the family SMEs of Morocco.

PL

W marokańskich rodzinnych MŚP krytycznym wyzwaniem menedżerskim jest rozbieżność między ukrytym potencjałem przyjęcia CSR a barierami napotykanymi w praktyce. Niniejszy artykuł ma na celu zbadanie percepcji, czynników i barier, które utrudniają praktyki CSR w tych warunkach. Zagłębiając się w te zawiłości, badanie ma na celu nie tylko zbadanie, ale także dostarczenie cennych informacji rodzinnym MŚP i decydentom, które mogą wypełnić lukę bsdswczą i przyczynić się do skutecznej integracji CSR. W związku z tym zastosowano jakościowe i eksploracyjne techniki oparte na bezpośrednich wywiadach z 10 marokańskimi prezesami i właścicielami firm rodzinnych. Wyniki pokazują, że rodzinne MŚP w Maroku charakteryzują się nieformalnymi, spontanicznymi i nieświadomymi praktykami CSR. Identyfikuje się kilka motywów i rezultatów przyjęcia CSR zarówno na poziomie firmy, jak i rodziny. Zidentyfikowano jednak pewne bariery dla przyjęcia CSR, w tym wielkość firmy, zasoby finansowe, postrzeganie CSR jako opcjonalnego, a nie obowiązkowego modelu oraz dominujący nacisk na zgodność, a nie proaktywne zaangażowanie. Zaobserwowano również opór wobec zmian, co podkreśla znaczenie podnoszenia świadomości oraz wspierania wsparcia i doradztwa dla rodzinnych MŚP. Badanie postrzegania czynników, które utrudniają lub ułatwiają przyjęcie CSR w kontekście wschodzącym, takim jak Maroko, oferuje cenne informacje dla praktyków, decydentów i badaczy zainteresowanych promowaniem zrównoważonych i odpowiedzialnych praktyk biznesowych w rodzinnych MŚP w Maroku.

Słowa kluczowe

EN

family SME; stakeholders; Corporate Social Responsibility; drivers; barriers

PL

rodzinne MŚP; interesariusze; społeczna odpowiedzialność biznesu; czynniki napędzające; bariery

• Wydawca: Czestochowa University of Technology
• Czasopismo: Polish Journal of Management Studies
• Rocznik: 2023
• Tom: Vol. 28. No. 1
• Strony: 263--278
• Opis fizyczny: Bibliogr. 36 poz., rys.

Twórcy

autor

Quiddi Oumaima

• Moroccan Family Businesses ESCA Ecole de Management, Morocco

• https://orcid.org/0000-0001-9853-5449

autor

Habba Badr

• Moroccan Family Businesses ESCA Ecole de Management, Morocco

• https://orcid.org/0000-0002-9097-1702

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Uwagi

Opracowanie rekordu ze środków MNiSW, umowa nr SONP/SP/546092/2022 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2024).