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Czy intencja ochrony środowiska może prowadzić do obniżenia konsumpcji wśród studentów kierunków biznesowych?
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Purpose: Modifying patterns of overconsumption towards reducing consumption as a degrowth-oriented consumer attitude is crucial to mitigating the environmental impact of high-consumption households. The aim of this article is to develop a model of the intention to reduce consumption for environmental reasons and test it among business students. Methodology/approach: Grounded in the Theory of Reasoned Action and the Theory of Planned Behaviour, the paper develops a model of consumption reduction intention. Based on a survey conducted among business students from six European Union countries, the model is tested using structural equation modelling. Findings: The study revealed the twofold influence of the intention to protect the environment on intention to reduce consumption: direct and indirect. The predictive power of the intention to protect the environment and willingness to accept the economic sacrifices in the intention to reduce consumption is confirmed as a direct effect. Additionally, the impact is mediated by a willingness to accept economic sacrifices. Originality/value: Our paper contributes to a better understanding of the intention to reduce consumption as a degrowth-oriented consumer attitude for environmental protection.
Cel: Modyfikacja wzorców nadmiernej konsumpcji w kierunku ograniczania konsumpcji jako postawy konsumenckiej zorientowanej na dewzrost ma kluczowe znaczenie dla łagodzenia wpływu środowiskowego gospodarstw domowych o wysokiej konsumpcji. Celem artykułu jest opracowanie modelu intencji ograniczenia konsumpcji ze względów środowiskowych i przetestowanie go wśród studentów kierunków biznesowych. Metodologia/podejście: W oparciu o teorię uzasadnionego działania i teorię planowanego zachowania w artykule opracowano model intencji redukcji konsumpcji. Na podstawie ankiety przeprowadzonej wśród studentów kierunków biznesowych z sześciu krajów Unii Europejskiej model poddano testom z wykorzystaniem modelowania równań strukturalnych. Wyniki: Badanie ujawniło dwojaki wpływ chęci ochrony środowiska na zamiar ograniczenia zużycia: bezpośredni i pośredni. Siła predykcyjna intencji ochrony środowiska i gotowości do poniesienia wyrzeczeń ekonomicznych w dążeniu do ograniczenia konsumpcji potwierdza się jako efekt bezpośredni. Dodatkowo wpływ ten jest pośredni przez gotowość do zaakceptowania wyrzeczeń ekonomicznych. Oryginalność: Nasz artykuł przyczynia się do lepszego zrozumienia intencji ograniczenia konsumpcji z powodów środowiskowych jako postawy konsumentów zorientowanej na dewzrost.
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Tom
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art. no. 754
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Bibliogr. 58 poz., rys., tab.
Twórcy
autor
- Poznan University of Economics and Business, Department of Commerce and Marketing
autor
- Poznan University of Economics and Business, Department of Commerce and Marketing
autor
- Poznan University of Economics and Business, Department of International Competitiveness, Niepodległości Avenue 10, 61-875 Poznan, Poland
autor
- Poznan University of Economics and Business, Department of Commerce and Marketing
autor
- University of Zagreb, Faculty of Economics and Business
autor
- Czech University of Life Sciences Prague, Department of Economics
autor
- Czech University of Life Sciences Prague, Department of Trade and Finance
autor
- Czech University of Life Sciences Prague, Department of Economics
autor
- Slovak University of Agriculture in Nitra, Institute of Marketing, Trade and Social Studies
autor
- Slovak University of Agriculture in Nitra, Institute of Marketing, Trade and Social Studies
autor
- Universidad Miguel Hernández de Elche, Department of Agrienvironmental Economics
autor
- University of Szeged, Faculty of Engineering
autor
- University of Szeged, Faculty of Engineering
autor
- University of Szeged, Faculty of Engineering
Bibliografia
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Bibliografia
Identyfikator YADDA
bwmeta1.element.baztech-c94656c1-360d-4819-b16f-32b122c984c7
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