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Czy zachowania turystyczne seniorów są powiązane ze zrównoważoną turystyką
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The article addresses two global challenges in the realm of tourism participation: sustainable development and an ageing society. Our research aimed to determine whether European seniors engage in tourism and whether the factors influencing tourist destinations are related to sustainable tourism. To achieve this, we utilized correspondence analysis with representative Eurobarometer data. Our findings confirm that seniors actively participate in tourism. The majority of seniors in the European Union frequently express their heightened concern for health and safety measures when travelling in the post-COVID-19 era. Moreover, the analysis identified the countries where seniors actively pursue sustainable development goals during their tourism activities. Future research should focus on understanding the decision-making processes of seniors when choosing tourist destinations and accessing tourism offers. These results provide a foundation for designing tourism offerings that cater to the current and future needs of seniors.
W artykule rozpatrzono w obszarze uczestniczenia w turystyce dwa globalne wyzwania jakimi są zrównoważony rozwój oraz starzenie się społeczeństwa. Celem badania było sprawdzenie, czy europejscy seniorzy uczestniczą w turystyce i czy determinanty kierunków turystycznych są powiązane z turystyką zrównoważoną. Dla reprezentatywnych danych Eurobarometru zastosowano analizę korespondencji. Potwierdzono, że seniorzy uczestniczą w turystyce. Najczęściej seniorzy z Unii Europejskiej deklarują, że podróże po pandemii Covid19 zwracanie większej uwagi na środki bezpieczeństwa i higieny. Wskazano, w których krajach seniorzy realizują cele zrównoważonego rozwoju w trakcie turystyki. Kolejne badania muszą być ukierunkowane na brak zdecydowania seniorów w trakcie wyborów turystycznych i dostępności do oferty turystycznej. Otrzymane wyniki są przesłanką do właściwego konstruowania oferty turystycznej uwzględniającej obecne i przyszłe potrzeby seniorów. Otrzymane wyniki są przesłane do konstruowania usług turystycznych, które są dostępne na poziomie seniorów.
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1--23
Opis fizyczny
Bibliogr. 91 poz., tab., wykr.
Twórcy
autor
- Wroclaw University of Economics and Business,
- University of Lodz
autor
- Wroclaw University of Economics and Business, Komandorska Street 118/120, 53345 Wroclaw, Poland
Bibliografia
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Typ dokumentu
Bibliografia
Identyfikator YADDA
bwmeta1.element.baztech-c895d1cf-c9f6-4613-b5f0-a13cd671fe7d