Emerging trends and organizational drivers of metaverse adoption for remote work: quantitative insights from the FMCG industry

• Autorzy: Chaiyasoonthorn Wornchanok , Sombat Paneepan , Chatpibal Manoj , Chaveesuk Singha

Identyfikatory

DOI

10.17512/pjms.2024.29.2.08

Warianty tytułu

PL

Najnowsze trendy i czynniki organizacyjne wpływające na wdrażanie metaverse do pracy zdalnej: ilościowe wnioski z branży FMCG

• Języki publikacji: EN

Abstrakty

EN

Adopting and using metaverse technologies for remote work is increasingly becoming a focal point for organizations across industries, including the Fast-Moving Consumer Goods (FMCG) sector. This study aims to investigate the organizational drivers that influence the intention to use the metaverse for remote work within the FMCG industry. Using the extended TAM framework, the study investigated the effects of various constructs on organizational adoption intentions, including leadership support, performance expectancy, effort expectancy, organizational culture, social influence, and facilitating conditions. Primary data was collected from 341 respondents comprising executives and middle managers from representative multinational FMCG companies. The analysis was conducted using correlation analysis and multiple regression analyses. The results revealed that social influence, organizational culture, performance expectancy, leadership support and facilitating conditions significantly influenced the intention to adopt metaverse in remote work. Corporate culture was also found to have a significant influence on found corporate culture to significantly affect effort expectancy, performance expectancy, social influence and facilitating conditions. The research recommended the importance of cultivating a supportive corporate culture. The top-level management should actively support and champion metaverse adoption initiatives. Additionally, firms operating in the FMCG sector should invest in robust network infrastructure, compatible hardware, and software necessary for metaverse adoption.

PL

Przyjęcie i wykorzystanie technologii metaverse do pracy zdalnej staje się coraz ważniejszym punktem zainteresowania organizacji w różnych branżach, w tym w sektorze dóbr szybko zbywalnych (FMCG). Celem niniejszych dociekań jest zbadanie czynników organizacyjnych wpływających na zamiar wykorzystania metaverse do pracy zdalnej w branży FMCG. Wykorzystując rozszerzony model TAM, badanie analizowało wpływ różnych konstrukcji na zamiary organizacyjne dotyczące wdrożenia, w tym wsparcie liderów, oczekiwaną wydajność, oczekiwany wysiłek, kulturę organizacyjną, wpływ społeczny oraz warunki sprzyjające. Dane pierwotne zostały zebrane od 341 respondentów, w tym dyrektorów i menedżerów średniego szczebla z reprezentatywnych międzynarodowych firm FMCG. Badania zostały przeprowadzone przy użyciu analizy korelacji i analiz regresji wielokrotnej. Wyniki ujawniły, że wpływ społeczny, kultura organizacyjna, oczekiwana wydajność, wsparcie liderów i warunki sprzyjające znacząco wpływają na zamiar wdrożenia metaverse do pracy zdalnej. Wyniki ujawniły, że wpływ społeczny, kultura organizacyjna, oczekiwania dotyczące wydajności, wsparcie ze strony kierownictwa oraz warunki ułatwiające znacząco wpłynęły na chęć wdrożenia metaverse do pracy zdalnej. Badanie podkreśliło znaczenie kultywowania wspierającej kultury korporacyjnej. Zarząd najwyższego szczebla powinien aktywnie wspierać i promować inicjatywy wdrażania metaverse. Dodatkowo, firmy działające w sektorze FMCG powinny inwestować w solidną infrastrukturę sieciową, kompatybilny sprzęt i oprogramowanie niezbędne do wdrożenia metaverse.

Słowa kluczowe

EN

metaverse management; metaverse chain management; metaverse adoption; FMCG; remote work

PL

zarządzanie metaverse; zarządzanie łańcuchem dostaw metaverse; wdrażanie metaverse; FMCG; praca zdalna

• Wydawca: Czestochowa University of Technology
• Czasopismo: Polish Journal of Management Studies
• Rocznik: 2024
• Tom: Vol. 29, No. 2
• Strony: 160--178
• Opis fizyczny: Bibliogr. 48 poz., rys., tab.

Twórcy

autor

Chaiyasoonthorn Wornchanok

• KMITL Business School, King Mongkut's Institute of Technology Ladkrabang, Bangkok, Thailand

• https://orcid.org/0000-0001-5936-5299

autor

Sombat Paneepan

• Business School, King Mongkut's Institute of Technology Ladkrabang, Bangkok, Thailand

• https://orcid.org/0009-0006-7711-258X

autor

Chatpibal Manoj

• Business School, King Mongkut's Institute of Technology Ladkrabang, Bangkok, Thailand

• https://orcid.org/0000-0001-7925-9880

autor

Chaveesuk Singha

• KMITL Business School, King Mongkut's Institute of Technology Ladkrabang, Bangkok, Thailand

• https://orcid.org/0000-0002-5256-409X

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Uwagi

Opracowanie rekordu ze środków MNiSW, umowa nr SONP/SP/546092/2022 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2024).