Transformacja cyfrowa struktur omnikanałowych w dystrybucji produktów

• Autorzy: Szozda Natalia , Świerczek Artur

Identyfikatory

DOI

10.33226/1231-2037.2021.1.1

Warianty tytułu

EN

Digital transformation of omnichannels in the product distribution

• Języki publikacji: PL

Abstrakty

PL

Struktury omnikanałowe w dystrybucji produktów podlegają dynamicznym zmianom wskutek wyłaniania się nowych trendów zakupowych. Jedną z takich zmian jest transformacja cyfrowa, która wywiera wpływ nie tylko na sposób dokonywania zakupów, ale również na transport, odbiór produktów przez klientów czy zarządzanie zwrotami produktów. Często są to czynności przeniesione do świata wirtualnego, a ich przebieg jest możliwy dzięki wykorzystaniu nowoczesnych rozwiązań technologicznych. Celem niniejszego artykułu jest prezentacja wykorzystania rozwiązań technologicznych typu in-store i out-store w funkcjonowaniu struktury omnikanałowej z punktu widzenia zróżnicowanych trendów zakupowych.

EN

Due to the new purchasing trends, omnichannels in the product distribution are exposed to dynamic changes. One of such changes is the digital transformation, which affects not only the way the purchases are made, but also transport, collection of products by customers and management of product returns. Oftentimes, these activities are transferred to the virtual world, and they are performed with the use of innovative technology. The aim of this paper is to present the use of in-store and out-store technologies in the omnichannel structure from the perspective of new emerging purchasing trends.

Słowa kluczowe

PL

struktury omnikanałowe; rozwiązania technologiczne in-store; rozwiązania technologiczne out-store

EN

omnichannel; out-store technologies; in-store technologies

• Wydawca: Polskie Wydawnictwo Ekonomiczne SA
• Czasopismo: Gospodarka Materiałowa i Logistyka
• Rocznik: 2021
• Tom: nr 1
• Strony: 2--12
• Opis fizyczny: Bibliogr. 64 poz., rys.

Twórcy

autor

Szozda Natalia

• Uniwersytet Ekonomiczny we Wrocławiu

• https://orcid.org/0000-0002-8030-0104

autor

Świerczek Artur

• Uniwersytet Ekonomiczny w Katowicach

• https://orcid.org/0000-0001-6198-6377

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Uwagi

Opracowanie rekordu ze środków MNiSW, umowa Nr 461252 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2021).