Individual factors affecting green purchasing behavior intention in the light of the surveys of employees

Leszczyńska, A.

doi:10.29119/1641-3466.2018.128.21

Artykuł - szczegóły

Tytuł artykułu

Individual factors affecting green purchasing behavior intention in the light of the surveys of employees

Autorzy

Leszczyńska A.

Treść / Zawartość

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Leszczyńska_individual_zn_org_psl_2018_128.pdf

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Identyfikatory

DOI

10.29119/1641-3466.2018.128.21

Warianty tytułu

Indywidualne czynniki wpływające na intencje zakupu produktów proekologicznych w świetle badań

Języki publikacji

Abstrakty

Green purchasing which refers to the purchase of environmentally friendly products and avoiding products that harm the environment is of particular importance in the time of exacerbating environmental problems. The volume of green purchasing increases every year, as does the clients’ willingness to make them. The present study analyses the available literature on green purchasing and attempts to identify prevailing motives and factors influencing consumer purchase intention toward green products. The article presents the results of a study conducted on 1130 employees of innovative enterprises with the aim of gauging their readiness to make such purchases and analyzing it against their characteristics.

Pojęcie “zielonych zakupów” (green purchasing) odnosi się do zakupu produktów przyjaznych dla środowiska i unikania zakupu produktów szkodliwych. Bazuje ono na przekonaniu, że klienci posiadają możliwość zmniejszania szkód środowiskowych poprzez nabywanie tego rodzaju produktów. Uprzednie badania wskazały, że znacząca grupa klientów cechuje się pozytywnym nastawieniem wobec problemów ochrony środowiska. Jednak pomimo wzrastających w ostatnich latach chęci do zakupu proekologicznych produktów, ich wielkość nie zmienia się. Badania dotyczące tej problematyki wskazują na występowanie luki pomiędzy preferencjami i nastawieniem klientów a ich rzeczywistymi praktykami zakupowymi. Celem niniejszego artykułu jest przedstawienie wyników empirycznej weryfikacji determinant wpływających na intencje zakupu proekologicznych wyrobów. Artykuł stanowi próbę identyfikacji znaczenia i siły oddziaływania wybranych czynników. Badania objęły 13 zmiennych, odnoszących się do czterech obszarów: wiedzy ekologicznej, wartości proekologicznych, nastawienia (troski o stan środowiska), intencji zachowań proekologicznych. Próba badawcza liczyła 1130 respondentów, będących pracownikami polskich przedsiębiorstw. Wyniki potwierdzają wpływ trzech zmiennych: wiedzy, wartości, nastawienia na intencje zakupu zielonych produktów. Siła tego oddziaływania zależy od indywidualnych cech klientów.

Słowa kluczowe

green products purchasing behaviour

produkt proekologiczny zachowania zakupowe

Wydawca

Wydawnictwo Politechniki Śląskiej

Czasopismo

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

Rocznik

2018

Tom

z. 128

Strony

263--280

Opis fizyczny

Bibliogr. 69 poz.

Twórcy

autor

Leszczyńska A.

gnieszka.leszczynska@poczta.umcs.lublin.pl

Uniwersytet Marii Curie-Skłodowskiej, Wydział Ekonomiczny, Lublin

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Uwagi

Opracowanie rekordu w ramach umowy 509/P-DUN/2018 ze środków MNiSW przeznaczonych na działalność upowszechniającą naukę (2019).

Typ dokumentu

Bibliografia

Identyfikator YADDA

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