Product innovation in isotonic drinks – expectations of Tri-City University students

• Autorzy: Świtalski Michał , Rybowska Agnieszka

Identyfikatory

DOI

10.26408/118.05

• Języki publikacji: EN

Abstrakty

EN

The aim of this study was to recognise the expectations of consumers towards isotonic drinks, which was made possible due to the study conducted employing an online survey method. The study group consisted of 162 students. The majority of the consumers surveyed did not consume isotonic drinks, and a large proportion of the drinkers consumed them only occasionally. However, a significant number of students were willing to pay a high price for them, in comparison to the low price of other drinks commonly found on the market. Although fruit flavours were identified as the most preferred flavours of potential beverages, consumers were also interested in new flavours such as tea, herbal, honey and nut. Depending on their declared gender and year of study, respondents indicated different packaging preferences. Interest in purchasing beverages based on natural ingredients and colourants was observed among the students.

Słowa kluczowe

EN

isotonic drink; product innovation; consumer expectations; students

• Wydawca: Publishing House of Gdynia Maritime University
• Czasopismo: Scientific Journal of Gdynia Maritime University
• Rocznik: 2021
• Tom: nr 118
• Strony: 62--74
• Opis fizyczny: Bibliogr. 20 poz., tab.

Twórcy

autor

Świtalski Michał

• Gdynia Maritime University, Morska 81-87, 81-225 Gdynia, Poland

• https://orcid.org/0000-0001-9131-8521

autor

Rybowska Agnieszka

• Gdynia Maritime University, Morska 81-87, 81-225 Gdynia, Poland

• https://orcid.org/0000-0002-6716-4726

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Uwagi

„Opracowanie rekordu ze środków MNiSW, umowa Nr 461252 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2021).”