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Abstrakty
Purpose: Creating - through an appropriate organisational narrative - positive experiences and experiences for employees is an important instrument for their acquisition and longer retention in the organisation. The aim of the article is, firstly, to verify the degree of uniform presence of the sensory, emotional, intellectual, behavioral and relational module in this narrative, and, secondly, to determine whether the content of these modules changes under the influence of contextual changes. Design/methodology/approach: As part of the research investigation, the content of 520 pieces of information provided on websites by a purposively selected organisation for 2000 and 2023 was analysed and evaluated (using an attendance analysis, as well as a diversity index and an equal distribution deviation index). Conclusions were related to the degree of satisfaction of various needs of employees. Findings: It was confirmed that all modules of experience and encounters were present in the organisation's narrative with employees. It also emerged that the content of these modules is influenced not so much by the changing context of the organization's functioning as by general social trends (performatization, cultural narcissism). Study limitations: The study was limited to one organization. Limitations also relate to the ambiguity that exists in some cases in attributing information to modules of experiences and experiences. Practical implications: The results can be used in programming the content provided to employees and in improving the conduct of analyses of the extent to which their needs are met. Originality/value: the proposed way of investigating the extent to which the diverse needs of employees are met is original. Conclusions about the non-dominant impact of the pandemic and post-pandemic context on the content provided to employees may be surprising.
Rocznik
Tom
Strony
229--238
Opis fizyczny
Bibliogr. 31 poz.
Twórcy
autor
- University of Economics in Katowice
Bibliografia
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- 4. Caechero-Martinez, S., Vazquez-Casielles, R. (2017). Simulating Curiosity and Consumer Experience in a Retailer. American Journal of Industrial and Business Management, Vol. 7, Iss. 4, pp. 473-486.
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- 7. Cempel, C. (2005). Modern issues in research methodology and philosophy -selected topics for doctoral and postgraduate students. Faculty of Automobiles and Agricultural Machines of the Warsaw University of Technology; Radom: Institute of Exploitation Technology.
- 8. Csikzentmihalyi, M. (2008). Flow: The Psychology of Optimal Experience. New York: Harper Collins Publishers.
- 9. Darnikowska, D. (2004). The influence of environmental stimuli on consumer behaviour. Marketing and Market, Iss. 7, pp. 17-21.
- 10. Franken, R.E. (2013). The psychology of motivation. Sopot: Gdańskie Wydawnictwo Psychologiczne.
- 11. Glattes K. (2016). Der Konkurrenz ein Kundenerlebnis voraus. Customer Experience Management - 111 Tips zu Touchpoints, die Kunden begeistern. Wiesbaden: Springer, Gabler.
- 12. Hall, M.R., Hall, E.T. (2001). The fourth dimension in architecture. A study on the impact of a building on human behaviour. Warsaw: Muza.
- 13. Hansen, H., Rapo, A., Sauer, E. (2007). Aesthetic leadership. The Leadership Quarterly, Vol. 18(6), pp. 544-560.
- 14. Hatfield, E., Cacioppo, J.T., Rapson, I.R. (1994). Emotional Contagion. Cambridge: Cambridge University Press.
- 15. Kreutzer, R.T. (2018). Customer Experience Management - wie man Kunden begeistern kann. In: A. Rusnjak, D. Schallmo (Eds.), Customer Experience im Zeitalter des Kunden. Wiesbaden: Springer, Gabler.
- 16. Lasch, Ch. (2019). The culture of narcissism. American life in a time of declining expectations. Warsaw: Sedno Academic Publishing House.
- 17. Lazarus, R.S. (1991). Emotion and adaptation. New York: Oxford University Press.
- 18. Mizera-Pęczek, P. (2023). Koncepcja kształtowania audiosfery miejsca pracy. Między sztuką a zarządzaniem. Edukacja Ekonomistów i Menedżerów, 67(1), pp. 59-69.
- 19. Pachura, P. (2016). On space in management. A methodological study. Warsaw: PWN.
- 20. Packer, J., Ballantyne, R. (2016). Conceptualizing the Visitor Experience: A Review of Literature and Development of a Multifaceted Model. Visitor Studies, Vol. 19(2), pp. 128- 143.
- 21. Pine, B.J., Gilmore, J.H. (1998). Welcome to the experience economy. Harvard Business Review, Vol. 76(4), pp. 173-177.
- 22. Pisarek, W. (2019). Content analysis of messages. Research procedure. In: W. Kita, I. Loewe (Eds.), Language in the press. Anthology (pp. 13-53). Katowice: University of Silesia Publishing House.
- 23. Plutchik, R. (1980). Emotion: A Psychoevolutionary Synthesis. New York: Harper and Row.
- 24. Reckwitz, A. (2017). Exploring creativity. On the process of social aestheticisation. Warsaw: National Science Centre.
- 25. Sartori, G. (2005). Homo videns. Telewizja i pomyślenie. Warszawa: Wydawnictwo Uniwersytetu Warszawskiego.
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- 27. Schmitt, B.H., Simonson, A. (2019). Marketing-Aesthetik fuer Marken. In: F.-R. Esch (Eds.), Handbuch Markenfuehrung (pp. 773-793). Springer, Gabler.
- 28. Seligman, M.E.P., Csikzentmihalyi, M. (2000). Positive Psychology: An Introduction. American Psychologist, Vol. 55, pp. 5-14.
- 29. Wybraniec, M. (2016). Performative verbs versus constative statements in ballet librettos. In: L. Kuras, G. Majkowski, A. Fadecka (Eds.), Ideas, values, words in public life and advertising. Łódź: Published by the Academy of Humanities and Economics in Łódź.
- 30. Zang, F., Parker, S.K. (2019). Reorienting job crafting research: A hierarchical structure of job crafting concepts and integrative review. Journal of Organizational Behaviour, Vol. 40(2), pp. 126-146.
- 31. Zimbardo, P.G., Johnson, R.L., McCann, V. (2016). Schluesselkonzepte der Psychologie. Halbergmoos: Pearson.
Typ dokumentu
Bibliografia
Identyfikator YADDA
bwmeta1.element.baztech-c1008d96-0506-4d18-a460-8597db325731
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