Change or destroy: the digital transformation of indonesian msmes to achieve sustainable economy

• Autorzy: Kurniawati Elya , Kohar Umar Haiyat Abdul , Pirzada Kashan

Identyfikatory

DOI

10.17512/pjms.2022.26.2.15

Warianty tytułu

PL

Zmieniać czy niszczyć: cyfrowa transformacja indonezyjskich MSP w dążeniu do osiągnięcia zrównoważonej gospodarki

• Języki publikacji: EN

Abstrakty

EN

The development of digital technology affects every aspect of human life, including MSMEs that dominate the global economy. In Indonesia, 99.99% of the economic sector is run by MSMEs (Micro, Small, and Medium Enterprises). Despite the limitation of digital transformation, MSMEs should be able to transform and accelerate technology as a strategy to maintain the business or fail in their business. One form of digital transformation in MSMEs is through the use of online media to support their business. Human behavior has shifted into Society Era 5.0, making social media and technology necessary for humans. This study aimed to explore: (1) the level of acceptance of MSMEs towards online media, (2) the use of online media by MSMEs, (3) the choice of online media used by MSMEs, and (4) the impact of using online media on MSMEs. This research is quantitative research with a descriptive approach. The research data was obtained by distributing questionnaires to MSME actors in several cities in Indonesia. The data was analysed using the percentage method. The results of the study showed that: (1) MSME actors are very receptive to the use of online media to support digital transformation, (2) the majority of MSME actors choose to use online media in running their business, (3) WhatsApp, Facebook and Instagram are the most popular online media used by Indonesian MSME actors and (4) the use of online media makes MSMEs able to maintain their business during the pandemic.

PL

Rozwój technologii cyfrowych wpływa na każdy obszar życia człowieka, w tym na sektor MŚP , który dominuje w globalnej gospodarce. W Indonezji 99,99% ogółu przedsiębiorstw to Przedsiębiorstwa sektora MŚP . Pomimo ograniczeń w transformacji cyfrowej, MŚP powinny być w stanie przekształcić się a nawet przyśpieszyć tempo zmian technologicznych, taktując technologie jako element strategii determinujący utrzymanie się bądź poniesienie porażki na rynku. Jedną z form transformacji cyfrowej w MŚP jest wykorzystanie mediów internetowych do wspierania ich działalności. Ludzkie działania przeniosły się, zgodnie z założeniami Ery Społeczeństwa 5.0 do świata wirtualnego, czyniąc media społecznościowe i technologię niezbędnymi do życia i. Niniejsze badanie miało na celu zbadanie: (1) poziomu akceptacji mediów internetowych przez MŚP MSMEs , (2) stopnia wykorzystania mediów internetowych przez MŚP, (3) rodzaju mediów internetowych wykorzystywanych przez MŚP oraz (4) wpływu korzystania z mediów internetowych na MŚP . Niniejsze badanie jest badaniem ilościowym z podejściem opisowym. Dane badawcze uzyskano dzięki kwestionariuszom rozprowadzonym wśród podmiotów MŚP w kilku miastach Indonezji. Dane zostały przeanalizowane przy użyciu metody procentowej. Wyniki badania wykazały, że: (1) podmioty MŚP są bardzo otwarte w zakresie wykorzystaniamediów internetowych dla wspierania transformacji cyfrowej, (2) większość przedsiębiorstw MŚP decyduje się na wykorzystanie mediów internetowych w prowadzeniu swojej działalności, (3) WhatsApp, Facebook i Instagram są najpopularniejszymi mediami internetowymi wykorzystywanymi przez indonezyjskie przedsiębiorstwa sektora MŚP oraz (4) wykorzystanie mediów internetowych sprawia, że MŚP są w stanie utrzymać swoją działalność podczas pandemii.

Słowa kluczowe

EN

digital transformation; MSMEs; online media; post-pandemic; sustainable economics

PL

cyfrowa transformacja; sektor MŚP; media online; post-pandemia; zrównoważona gospodarka

• Wydawca: Czestochowa University of Technology
• Czasopismo: Polish Journal of Management Studies
• Rocznik: 2022
• Tom: Vol. 26, No. 2
• Strony: 248--264
• Opis fizyczny: Bibliogr. 55 poz., rys.

Twórcy

autor

Kurniawati Elya

• Universiti Teknologi Malaysia, Skudai, Malaysia; Universitas Negeri Malang, Indonesia

• https://orcid.org/0000-0001-6796-3918

autor

Kohar Umar Haiyat Abdul

• Universiti Teknologi Malaysia, Universiti Teknologi Malaysia Skudai, Malaysia

• https://orcid.org/0000-0003-4272-0260

autor

Pirzada Kashan

• College of Business, Tunku Puteri Intan Safinaz School of Accountancy, Universiti Utara Malaysia, Malaysia

• https://orcid.org/0000-0003-1186-0631

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Uwagi

Opracowanie rekordu ze środków MEiN, umowa nr SONP/SP/546092/2022 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2022-2023).