Strategy Development and Assessment via Scenarios for the Turkish Apparel Industry

• Autorzy: Saricam C. , Polat S. , Cassill N L , Kalaoğlu F.

Warianty tytułu

PL

Opracowanie strategii rozwoju i oceny tureckiego przemysłu odzieżowego poprzez sporządzenie odpowiednich scenariuszy

• Języki publikacji: EN

Abstrakty

EN

The Turkish textile and apparel industry is losing ground as a global player. This forces it to make a careful future analysis to determine the road map ahead and to develop appropriate strategies. Since long term success heavily depends on the development and implementation of strategies that best respond to future requirements for achieving objectives, this study aims to develop strategies for the Turkish apparel industry and determine key strategies among them with a procedure that enables users to make a strategy assessment. For this aim, an approach involving scenario development and strategy appraisal is proposed and applied to the Turkish apparel industry. After describing the general framework of the application, main issues and findings are summarised for the industry and companies acting in the field.

PL

Turecki przemysł tekstylny i odzieżowy traci swoją wiodącą pozycję. Wymusza to staranną analizę przyszłych działań dla określenia kierunku rozwoju i opracowania odpowiednich strategii. Ponieważ długotrwający sukces silnie zależy od rozwoju i wprowadzenia strategii, które najlepiej odpowiadałyby przyszłym wymaganiom dla uzyskania sukcesu w artykule opracowano scenariusze dla przemysłu i dla firm działających w tym przemyśle.

Słowa kluczowe

EN

Turkish apparel industry; scenario; strategy development; strategy assessment

PL

turecki przemysł odzieżowy; scenariusze dla firm przemysłu odzieżowego; strategie rozwoju

• Wydawca: Sieć Badawcza Łukasiewicz - Łódzki Instytut Technologiczny
• Czasopismo: Fibres & Textiles in Eastern Europe
• Rocznik: 2014
• Tom: Vol. 22, no. 6 (108)
• Strony: 20--27
• Opis fizyczny: Bibliogr. 28 poz., rys., tab.

Twórcy

autor

Saricam C.

• Turkey, Istanbul, Istanbul Technical University, Faculty of Textile Technologies and Design, Department Textile Engineering

autor

Polat S.

• Turkey, Istanbul, Istanbul Technical University, Faculty of Management, Department of Industry Engineering

autor

Cassill N L

• USA, Raleigh, North Carolina State University,, College of Textiles, Department of Textile Apparel & Technology, Management

autor

Kalaoğlu F.

• Turkey, Istanbul, Istanbul Technical University, Faculty of Textile Technologies and Design, Department Textile Engineering

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