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Improvement of service offering connected to customer satisfaction in the power electronics field

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Języki publikacji
EN
Abstrakty
EN
This research is a case study research related to customer satisfaction, focuses on more effective service improvement and changes in regards with meeting the customer needs. Through empirical approach and related enterprises investigation, based on employees’ perspective and end-user’ perspective, it designs a questionnaire system to collect data. In a case company, totally 31 interviews were made from 18 subsidiaries and 13 from end customers. Finally, we use statistical analysis to analysis the collection data and draw a conclusion. The outcomes of analysis show that communication and effective information flow, as well as effective service processes are the key while technical knowhow is the basic requirements. Throughout the body of the research, we can observe that there are significant differences between the internal and external customers perspective. These differences should be taken into consideration when the service improvement is the main objective. This research helps manufacturing firms to improve their value added services in addition to operating closer to their global customers.
Twórcy
autor
  • Department of Production, Faculty of Technology, University of Vaasa, P.O. Box 700, FI-65101, Vaasa Finland, phone: +358408371217
autor
  • University of Vaasa, Department of Production/Industrial management, Finland
autor
  • University of Vaasa, Department of Production/Industrial management, Finland
autor
  • The Key Laboratory of Contemporary Design and Integrated Manufacturing Technology, Ministry of Education, Northwestern Polytechnical University, China
Bibliografia
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  • [2] Anderson E.W., Fornell C., Lehmann D.R., Customer satisfaction, market share and profitability: Findings from Sweden, Journal of Marketing, 58, 58-66, 1994.
  • [3] Christian Homburga, Bettina Rudolph, Customer satisfaction in industrial markets: dimensional and multiple role issues, Journal of Business Research, 52, 15-33, 2001.
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  • [9] Landrum H., Prybutok V.R., A service quality and success model for the information service industry, European Journal of Operational Research, 156 (3), 628-642, 2004.
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  • [15] Bauer H.H., Falk T., Hammerschmidt M., eTransQual: A transaction process-based approach for capturing service quality in online shopping, Journal of Business Research, 59 (7), 866-875, 2006.
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  • [19] Lee G.G., Lin H.F., Customer perceptions of eservice quality in online shopping, International Journal of Retail and Distribution Management, 33 (2/3), 161-176, 2005.
  • [20] Park C.H., Kim Y.G., The effect of information satisfaction and relational benefit of consumers’ online shopping site commitments, Journal of Electronic Commerce in Organizations, 4 (1), 70-90, 2006.
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Bibliografia
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