Consumption Goals of Attributes Associated with a Product: A Study of Smart Running Shoes for a Group of Consumers in Nottingham, UK

• Autorzy: Turhan Gülden , Kent Anthony

Identyfikatory

DOI

10.5604/01.3001.0015.2717

• Języki publikacji: EN

Abstrakty

EN

Wearable products with high tech content for any sport activity or exercise could perform to fulfil unmet needs or goals. The research investigated consumption goals and product evaluation with the Goal-Based Model for a study of smart running shoes. Online research was carried out to obtain the attributes of smart running shoes. Face-to-face interviews with voluntary participants were performed to explore desired goals corresponding to each attribute of the product. New participants filled in a survey questionnaire in order to measure their own subjective evaluation of the product as per their own goals. All participants were staying in Nottingham, UK during the survey. Eight different consumption goals were obtained in accordance with the attributes of smart running shoes. Product evaluation was calculated using the probability and importance of goals expected from the consumption of the product.

Słowa kluczowe

EN

consumption goal; running shoes; goal-based model; attribute; evaluation

• Wydawca: Sieć Badawcza Łukasiewicz - Łódzki Instytut Technologiczny
• Czasopismo: Fibres & Textiles in Eastern Europe
• Rocznik: 2021
• Tom: Vol. 29, no. 6 (150)
• Strony: 18--21
• Opis fizyczny: Bibliogr. 19 poz., tab.

Twórcy

autor

Turhan Gülden

• Textile Engineering, Technology Faculty, Istanbul, Turkey

• https://orcid.org/0000-0002-7756-0116

autor

Kent Anthony

• Nottingham Trent University, Fashion Marketing, Nottingham, UK

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