Improving the Performance of Multiscene Marketing Video Content through its Dynamics Adjustments

• Autorzy: Fornalczyk Kacper , Bortko Kamil , Disterheft Aneta , Jankowski Jarosław

Identyfikatory

DOI

10.15439/2023F7106

• Języki publikacji: EN

Abstrakty

EN

The use of online video content plays a vital role in marketing strategies and is a significant component of internet usage. The challenge lies in evaluating the impact of video content on user engagement and finding ways to enhance its performance without employing techniques that overwhelm users or prompt ad avoidance behavior. This study investigates the correlation between video dynamics metrics and eye-tracking patterns to determine if user engagement, as indicated by fixations, is influenced by these metrics. The findings demonstrate that dynamic metrics can accurately predict eye-tracking patterns for brief videos and can be applied to measure both inter and intra-scene dynamics in multiscene videos.

Słowa kluczowe

EN

visualization; image analysis; heuristic algorithm; film; gaze tracking; color; user experience

PL

wizualizacja; analiza obrazu; algorytm heurystyczny; film; śledzenie wzroku; kolor; doświadczenie użytkownika

• Wydawca: Polskie Towarzystwo Informatyczne
• Czasopismo: Annals of Computer Science and Information Systems
• Rocznik: 2023
• Tom: Vol. 35
• Strony: 967--972
• Opis fizyczny: Bibliogr. 21 poz., wz., tab., il.

Twórcy

autor

Fornalczyk Kacper

• West Pomeranian University of Technology Faculty of Computer Science and Information Technology Żołnierska 49 71-210 Szczecin, Poland

autor

Bortko Kamil

• West Pomeranian University of Technology Faculty of Computer Science and Information Technology Żołnierska 49 71-210 Szczecin, Poland

• https://orcid.org/0000-0003-3752-3473

autor

Disterheft Aneta

• West Pomeranian University of Technology Faculty of Computer Science and Information Technology Żołnierska 49 71-210 Szczecin, Poland

autor

Jankowski Jarosław

• West Pomeranian University of Technology Faculty of Computer Science and Information Technology Żołnierska 49 71-210 Szczecin, Poland

• https://orcid.org/0000-0002-3658-3039

Bibliografia

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Uwagi

1. This work was supported by the National Science Centre of Poland, the decision no. 2017/27/B/HS4/01216 and by ZUT Highfliers School /Szkoła Orłów ZUT/ project co-ordinated by Dr. Piotr Sulikowski, within the framework of the program of the Minister of Education and Science /Grant No. MNiSW/2019/391/DIR/KH, POWR.03.01.00-00-P015/18/, co-financed by the European Social Fund, the amount of financing PLN 1,704,201,66.

2. Thematic Tracks Short Papers

3. Opracowanie rekordu ze środków MEiN, umowa nr SONP/SP/546092/2022 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2024).