Safety of sports mass events in the context of creating a marketing product

• Autorzy: Sowier-Kasprzyk Izabella , Kowalski Sławomir

Identyfikatory

DOI

10.2478/czoto-2019-0109

• Konferencja: 7th International Conference System Safety: Human - Technical Facility - Environment, CzOTO 2018 (7 ; 12-14.12.2018 ; Zakopane, Poland)
• Języki publikacji: EN

Abstrakty

EN

Safety as a state that gives a sense of confidence and a guarantee of its maintaining may also act as an element motivating to use a product or service, certainty of use of the product and the certainty of using the service. In the second approach, mass-specific services, including sports services related to the operation of sports clubs, are a service specific in terms of security. The entity providing them should ensure the safety of all its participants, from sportsmen to sports spectators. The aim of the article is to present partial results of research results on the relationship between the sense of safety of sports club fans and active participation in a sports event. The research covered a group of 1127 people surveyed in the first half of 2018 using a direct questionnaire on fans of sports teams and research on secondary sources. The main hypothesis is that a sporting event allows to extend a marketing offer to new segments, enrich the expanded sports product, set new pricing strategies and use promotion only when a viewer has a high sense of security. In this approach, it is security from the point of view of the customer that determines the use of a sports service, but also satisfaction, and, in the future, also loyalty.

Słowa kluczowe

EN

safety of mass events; marketing; sport marketing

PL

bezpieczeństwo imprez masowych; produkt marketingowy; impreza sportowa

• Wydawca: De Gruyter
• Czasopismo: System Safety : Human - Technical Facility - Environment
• Rocznik: 2019
• Tom: Vol. 1, nr 1
• Strony: 851--858
• Opis fizyczny: Bibliogr. 12 poz., rys., tab.

Twórcy

autor

Sowier-Kasprzyk Izabella

• Częstochowa University of Technology Poland

autor

Kowalski Sławomir

• Częstochowa University of Technology Poland

Bibliografia

• [1] Borys D., Donaldson A., Finch C. F., 2013. Understanding safety management system applicability in community sport, Safety Science, Volume 60.
• [2] Kaviya S., Praditsathaporn S., Yuparin P. P., 2010. Sport safety improvement using security camera without audience privacy violation, Procedia - Social and Behavioral Sciences Volume 2, Issue 1.
• [3] Lee J., Fereira M., 2012. A role of team and organizational identification in the success of cause-related sport marketing, Sport Management Review, Volume 16, Issue 2.
• [4] Jędrzejas N., 2017. Security management of mass events, World Scentific News, http://www.worldscientificnews.com/wp-content/uploads/2017/01/WSN-72-2017-347-352.pdf, 2.
• [5] Kamiński A., Majchrzak B., 2012. Bezpieczeństwo imprez masowych – Odpowiedzialność organizatora. Policja 997, 24-25.
• [6] Kulińska E., Rut J., Pytel A., 2014. Logistyka zapewnienia bezpieczeństwa imprezy masowej, Logistyka, Nr 4, 665.
• [7] Łukawski R.K., 2016. Bezpieczeństwo imprez masowych, Przegląd Sił Zbrojnych, Nr 5, 117.
• [8] Parszowski S., Kruczyński A., 2015. Imprezy masowe, organizacja, bezpieczeństwo, dobre praktyki, Difin SA, Warszawa, 15.
• [9] Popławski A., 2016. Bezpieczeństwo imprez masowych – wybrane zagadnienia, Colloquium wydziału Nauk Humanistycznych i Społecznych AMW, Nr 3(23) Gdynia, s. 144.
• [10] Raineri A., 2016. Contemporary planning approaches for crowd safety at mass gatherings, Conference: Safe Cities Conference, Melbourne, Australia, 11.
• [11] Suski P., 2010. Zgromadzenia i imprezy masowe, LexisNexis, Warszawa, 317. Szymonik A., 2011. Logistics mass events, Publishing Difin, 12.
• [12] Wojciechowski R., 2013. Bezpieczeństwo uczestników imprez masowych, Zeszyty Naukowe Uniwersytetu Przyrodniczo- w Siedlcach, Nr 97, 179

Uwagi

Opracowanie rekordu ze środków MNiSW, umowa Nr 461252 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2020).