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Sustainable Apparel Product Design Methods: a Fashion Brand Company Case Study

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Warianty tytułu
PL
Metody zrównoważonego projektowania produktu w zakresie odzieży: studium przypadku firmy marki modowej
Języki publikacji
EN
Abstrakty
EN
Fashion brand companies must fully consider all the three following aspects in apparel product design: perspectives, method and model (the key research questions proposed by this study), and practise in a sustainable way, with a focus on the combination of enterprise practices and sustainable development. In this paper, we make full use of the key elements of clothing design to establish a user-friendly theoretical model based on the concept of “clothing series design” and conducted the first trial at an appropriate company (Burberry). Then we applied this method derived from our model to the new products released as part of the 2019 Spring and Summer collection at a Chinese apparel company to test the stability of the method. The study proposed a new sustainable design method and received positive application results through the tests at Burberry and at a Chinese apparel company, which can be considered as one of the major contributions of this study.
PL
Firmy modowe muszą w pełni uwzględnić wszystkie trzy aspekty projektowania produktów odzieżowych: perspektywy, metody i modele (kluczowe pytania badawcze zaproponowane w badaniu) i praktykować w sposób zrównoważony, koncentrując się na połączeniu praktyk przedsiębiorstw i zrównoważonego rozwoju. W artykule w pełni wykorzystano kluczowe elementy projektowania odzieży, tak aby stworzyć przyjazny dla użytkownika model teoretyczny oparty na koncepcji „projektowania serii odzieży” i przeprowadzono pierwszą próbę w firmie odzieżowej „Burberry”. Następnie zastosowano metodę pochodzącą z opracowanego modelu w nowych produktach wydanych w ramach kolekcji wiosenno-letniej 2019 w chińskiej firmie odzieżowej, w celu przetestowania stabilności tej metody. Badanie zasugerowało nową metodę zrównoważonego projektowania i uzyskało pozytywne wyniki zastosowania w testach w Burberry i chińskiej firmie odzieżowej, które można uznać za jeden z głównych wkładów tego badania.
Rocznik
Strony
23--33
Opis fizyczny
Bibliogr. 45 poz., rys., tab.
Twórcy
autor
  • Donghua University, College of Fashion & Design, Shanghai 200051, China
  • Xiamen University of Technology, School of Design & Art, Xiamen 361024, China
autor
  • Donghua University, College of Fashion & Design, Shanghai 200051, China
autor
  • Donghua University, College of Fashion & Design, Shanghai 200051, China
  • Donghua University, College of Fashion & Design, Shanghai 200051, China
Bibliografia
  • 1. Bogue R. Sustainable manufacturing: a critical discipline for the twenty-first century. Assem Autom 2014; 34: 117-122.
  • 2. Shapira H, Ketchie A, Nehe M. The integration of design thinking and strategic sustainable development. J Clean. Prod 2017; 140: 277-287.
  • 3. Niinimaki K, Hassi L. Emerging design strategies in sustainable production and consumption of textiles and clothing. J Clean Prod 2011; 19: 1876-1883.
  • 4. Mills DE. Why retailers sell private labels. J Econ & Manag Strategy 1995; 4: 509-528.
  • 5. Dyer B, Ha-Brookshire J. Apparel import intermediaries’ secrets to success: Redefining success in a hyper-dynamic environment. J Fash Mark & Manag 2008; 12: 51-67.
  • 6. Amaden-Crawford C. Draping Principles and Skills. In The Art of Fashion Draping (pp. 3-20). New York: Fairchild Books, 2018.
  • 7. Cadigan E. Conceptualizing the Collection. In Sourcing and Selecting Textiles for Fashion (pp. 108-131). London: Fairchild Publications, 2014.
  • 8. Rousso C, Ostroff NK. The look. In Fashion Forward: A Guide to Fashion Forecasting (pp. 158-169). New York: Fairchild Books, 2018.
  • 9. Sorger R, Udale J. Research. In The Fundamentals of Fashion Design (pp. 10-35). London: Bloomsbury Visual Arts, 2017.
  • 10. Brannon EL. Designing the Line. In Designer’s Guide to Fashion Apparel (pp. 112-139). London: Fairchild Publications, 2011.
  • 11. Liechty E, Rasband J, Pottberg-Steineckert D. Using the Elements and Principles of Design in Apparel Design and Style Selection. In Fitting & Pattern Alteration: A Multi-Method Approach to The Art of Style Selection, Fitting, and Alteration (pp. 17-45). New York: Fairchild Books, 2016.
  • 12. Tain L. Presentation Concepts. In Portfolio Presentation for Fashion Designers (pp. 88-109). (4th Edition), New York: Fairchild Books, 2018.
  • 13. Meerkamm H, Koch M. Design for X. Design Process Improvement. Springer London, 2005.
  • 14. Ghosh D, Shah J. A comparative analysis of greening policies across supply chain structures. Int J Prod Econ 2012; 135: 568-583.
  • 15. James AM, Roberts BM, Kuznia A. Transforming the sequential process of fashion production: where zero-waste pattern cutting takes the lead in creative design. Int J Fash Des Tech Educ 2016; 9: 142-152.
  • 16. Fontana M, Carubelli A, Rizzi C, et al. Cloth assembler: a CAD module for feature-based garment pattern assembly. Comput Aided Des Appl 2005; 2: 795-804.
  • 17. Cao H, Frey LV, Farr CA, et al. An environmental sustainability course for design and merchandising students. J Fam Consum Sci 2006; 98: 75-80.
  • 18. Gam HJ, Cao H, Farr C, Heine L. C2CAD: A sustainable apparel design and production model. Int J Cloth Sci Tech 2009; 21: 166-179.
  • 19. Paras MK, Wang LC, Chen Y, et al. A Sustainable application based on grouping genetic algorithm for modularized redesign model in apparel reverse supply chain. Sustainability 2018; 10: 3013-3032.
  • 20. Roser T, DeFillippi R, Goga Cooke J. Co-creation in design: How the UK company own label combines openness and ownership to manage talent. Strategy & Leadership 2014; 42: 34-40.
  • 21. Rodrigues M, Franco M. Importance of living labs in urban Entrepreneurship: A Portuguese case study. J Clean Prod 2018; 180: 780-789.
  • 22. Preuss L, Perschke J. Slipstreaming the Larger Boats: Social Responsibility in Medium-Sized Businesses. J Busi Ethic 2010; 92: 531-551.
  • 23. Achabou MA, Dekhili S. Luxury and sustainable development: Is there a match? J Bus Res 2013; 66: 1896-1903.
  • 24. Nunes B, Bennett D, Shaw D. Green operations strategy of a luxury car manufacturer. Technol Anal Strateg 2016; 28: 24-39.
  • 25. Yang YF, Han H, Lee PKC. An exploratory study of the mechanism of sustainable value creation in the luxury fashion industry. Sustainability 2017; 9: 483-499.
  • 26. UNFCC. Milestone Fashion Industry Charter for Climate Action Launched. Available online: https://www.un.org/sustainabledevelopment/blog/2018/12/milestone-fashion-industry-charter-for-climate-action-launched/ (accessed on August 23, 2019).
  • 27. Burberry. Creating tomorrow’s heritage, our responsibility goals to 2022. Available online: https://www.burberryplc.com/en/responsibility/creating-tomorrow-s-heritage.html#item-undefined (accessed on February 15, 2019).
  • 28. Kim S, Moon SK. Sustainable platform identification for product family design. J Clean Prod 2017; 143: 567-581.
  • 29. Leslie D, Brail S, Hunt M. Crafting an antidote to fast fashion: The case of Toronto’s independent fashion design sector. Growth Change 2014; 45: 222-239.
  • 30. Angelis MD, Adıgüzel F, Amatulli C. The role of design similarity in consumers’ evaluation of new green products: an investigation of luxury fashion brands. J Clean Prod 2017; 141: 1515-1527.
  • 31. Burberry News. Burberry introduces the first of its series of monthly product releases. Available online: https://www.burberryplc.com/en/news/news/corporate/2018/b-series.html (accessed on August 23, 2019).
  • 32. Hopkins J. Developing a Collection. In Fashion Design: The Complete Guide. London: Fairchild Books (UK). 2012, pp. 140-171.
  • 33. Xu J. The study of rules about product form based on the user’s preference image. Light Industry Machinery 2004; 4: 4-6.
  • 34. Kim Y, Krishnan R. On Product-Level Uncertainty and Online Purchase Behavior: An Empirical Analysis. Manag Sci 2015; 61: 2449-2467.
  • 35. Su J, Gargeya VB, Richter SJ. Global sourcing shifts in the u.s. textile and apparel industry: a cluster analysis. J Text Inst 2005; 96: 261-276.
  • 36. Li Y, Liu Y, Li M, et al. Transformational offshore outsourcing: empirical evidence from alliances in China. J Oper Manag 2008; 26: 257-274.
  • 37. Sinha P, Akoorie Michèle EM, Ding Q, et al. What motivates manufacturing smes to outsource offshore in china? Strategic Outsourcing 2011; 4: 67-88.
  • 38. Bhatia D, Sharma A, Malhotra U. Recycled fibers: an overview. Int J Fiber and Text Res 2014; 4: 77-82.
  • 39. Parish P. Sustainability and fashion. In pattern cutting: The architecture of fashion, 204-225. London: Bloomsbury Visual Arts, 2018. Available online: http://dx.doi.org/10.5040/9781474272407.ch-007 (accessed on January 08, 2019).
  • 40. Broega AC, Jordão C, Martins SB. Textile sustainability: reuse of clean waste from the textile and apparel industry. IOP Conference Series: Materials Science and Engineering 2017; 254: 192006.
  • 41. Skov L. Hong Kong fashion designers as cultural intermediaries: out of global garment production. Cult Stud 2002; 16: 553-569.
  • 42. Fletcher K. Exploring demand reduction through design, durability and ‘usership’of fashion clothes. Philos Trans A Math Phys Eng Sci 2017; 375(2095), 20160366.
  • 43. Ehrenfeld J. Designing sustainable product/service systems. In Proceedings Second International Symposium on Environmentally Conscious Design and Inverse Manufacturing (pp. 12-23). IEEE, 2001.
  • 44. Gill A, Lopes AM, Kaye-Smith H. Practicing sustainability: Illuminating ‘use’ in wearing clothes. Cult Stud Rev 2016; 22: 32-58.
  • 45. Aspers P. Using design for upgrading in the fashion industry. J Econ Geogr 2010; 10: 189-207.
Uwagi
Opracowanie rekordu ze środków MNiSW, umowa Nr 461252 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2020).
Typ dokumentu
Bibliografia
Identyfikator YADDA
bwmeta1.element.baztech-bd8abc05-d819-4f91-b6b0-2caaab5878c8
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