Generation Y consumer preferences and mobility choices – an empirical approach

• Autorzy: Dewalska-Opitek A.
• Języki publikacji: EN

Abstrakty

EN

Automotive industry has been undergoing significant alteration. Innovative technologies change vehicles toward fully autonomous ones, but also change mobility choices of consumers, offering on-demand rides and shared mobility services. Consumers have the power to determine automotive companies’ business models and strategies. The main interest of car manufacturers and mobility service providers is nowadays put on young consumers from generation Y, proficient with latest technology, digital media and electronic gadgets. Their preferences and mobility choices have been described in the paper on the basis of consumer survey conducted on 22 000 Millennials from 17 countries by Deloitte in 2016 and 2017.

Słowa kluczowe

EN

generation Y; global trends; mobility; choice

PL

pokolenie Y; globalne trendy; mobilność; wybór

• Wydawca: Polskie Stowarzyszenie Telematyki Transportu
• Czasopismo: Archives of Transport System Telematics
• Rocznik: 2017
• Tom: Vol. 10, iss. 1
• Strony: 17--23
• Opis fizyczny: Bibliogr. 20 poz.

Twórcy

autor

Dewalska-Opitek A.

• University of Economics in Katowice, Faculty of Informatics and Communication, 1 Maja 50, 40-287 Katowice

Bibliografia

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