Open innovation in the context of organisational strategy

• Autorzy: Walecka-Jankowska Katarzyna , Zimmer Joanna

Identyfikatory

DOI

10.2478/emj-2019-0023

• Języki publikacji: EN

Abstrakty

EN

The paper aims to analyse the relationship between different types of corporate strategy and open innovation in the contexts of the age, size and the operational range of enterprises. The research targeted companies in Poland that were surveyed from January to April, using traditional and electronic forms of a questionnaire. The questionnaire was developed based on a 5-point Likert scale. The level of “openness” of innovation processes in an enterprise was determined according to a 3-point scale, namely, a closed innovator, a hybrid or semi-open innovator, and an open innovator. The strategy implemented by an enterprise was classed into main three types used to achieve a competitive advantage, i.e. cost leadership, differentiation or diversification. There is a strong correlation between open innovations, the cost leadership strategy and the differentiation strategy (negative correlation). The relationship between the age, size and the range of a company and the opening of innovative processes was also observed. The research aims to fill the knowledge gap existing in the literature regarding the links between a particular type of strategy and the opening of innovation processes.

Słowa kluczowe

EN

open innovation; diversification; differentiation; cost leadership

PL

otwarta innowacja; dywersyfikacja; różnicowanie; koszt przywództwa

• Wydawca: Oficyna Wydawnicza Politechniki Białostockiej
• Czasopismo: Engineering Management in Production and Services
• Rocznik: 2019
• Tom: Vol. 11, no. 3
• Strony: 86--95
• Opis fizyczny: Bibliogr. 43 poz., rys., tab.

Twórcy

autor

Walecka-Jankowska Katarzyna

• Wroclaw University of Science and Technology, Poland

autor

Zimmer Joanna

• Wroclaw University of Science and Technology, Poland

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