Public relations and the military : evaluation of the Slovenian armed forces

• Autorzy: Brožič Liliana

Identyfikatory

DOI

10.5604/23008741.1189408

• Języki publikacji: EN

Abstrakty

EN

Public confidence in the armed forces as a national institution is of great significance and directly related to the conditions for its operation and, thus, the functioning of the state. Both wish to operate openly, transparently and in cooperation with civic society. The armed forces as a social institution can be maintained only if they fulfil the public’s imperatives. In terms of the public and the media, a question arises regarding the balance between social and functional imperatives, the latter representing a fundamental mission of the armed forces. We wanted to know what public relations are like in the case of the Slovenian Armed Forces; how they are seen by internal and external stakeholders. Among the latter, we focused on the general public’s opinion, the opinion of media representatives and the opinion of experts from academia. The findings derived from various projects in the period between 2010 and 2013 were the basis for determining orientations for the future.

Słowa kluczowe

EN

public relations; armed forces; Slovenian Armed Forces; evaluation; projects; public opinion

• Wydawca: Akademia Sztuki Wojennej
• Czasopismo: Security and Defence Quarterly
• Rocznik: 2015
• Tom: Vol. 8, No. 3
• Strony: 43--68
• Opis fizyczny: Bibliogr. 20 poz., tab., wykr.

Twórcy

autor

Brožič Liliana

• Ministry of Defence, Slovenian Armed Forces

Bibliografia

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• 2. Brankovič, J., 2013. SMO DANES RES ZASLUŽILI 1,08 MILIJONA? (Have we really earned 1.8 million today?) »Revija Obramba« (Defence Magazine), July 2013, p. 10.
• 3. Edmonds, M.,1988. ARMED SERVICES AND SOCIETY.
• 4. Garb, M., 2013. JAVNO MNENJE O SLOVENSKI VOJSKI DOBRO, A V MEDNARODNO PRIMERJALNI LUČI SLABŠE. (Public opinion on the Slovenian Armed forces is good, but worse if compared to the intenational sphere) »Revija Obramba« (Defence Magazine), July 2013, p.
• 5. Hallahan, K., Holtzhausen, D., Van Ruler, B., Verčič, D., Sriramesh, K., 2008. TEORIJA IN PRAKSA (Theory and Practice), 6/2008, pp. 628-662.
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• 16. Tepina, J., 2013. TUDI ČE SI NAJMANJŠI, NI TREBA, DA GOVORIŠ, KAKO SI DOBER, DA LJUDJE TO PREPOZNAJO. (Even if you are the smallest, you do not have to state how good you are in order to be recognised.) »Revija Obramba« (Defence Magazine), July 2013, p.12.
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Uwagi

Opracowanie rekordu ze środków MNiSW, umowa nr POPUL/SP/0154/2024/02 w ramach programu "Społeczna odpowiedzialność nauki II" - moduł: Popularyzacja nauki (2025).