Website quality assessment vs. consumer behaviours

• Autorzy: Rybak Anna

Identyfikatory

DOI

10.29119/1899-6116.2019.45.5

• Języki publikacji: EN

Abstrakty

EN

Subject matter literature shows that the Internet is becoming a more and more frequent place to purchase goods and services. E-customers choose to select the website of the store which arouses their confidence. The purpose of this article is to present the factors that determine the selection of the e-store for individual customers. The study used the three-point Likert scale. Conclusions concerning assessment of the quality of the website as a place to shop for young customers were drawn on its basis. The author's contribution involved identification of the factors determining the decision regarding product or service online purchase, which will facilitate better alignment of e-stores and customer needs.

Słowa kluczowe

EN

purchase decision process; website assessment

PL

proces decyzyjny zakupu; ocena strony internetowej

• Wydawca: Wydawnictwo Politechniki Śląskiej
• Czasopismo: Organizacja i Zarządzanie : kwartalnik naukowy
• Rocznik: 2019
• Tom: nr 1
• Strony: 49--59
• Opis fizyczny: Bibliogr. 29 poz.

Twórcy

autor

Rybak Anna

• Częstochowa University of Technology, Częstochowa

Bibliografia

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Uwagi

PL

Opracowanie rekordu ze środków MNiSW, umowa Nr 461252 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2020).