Impact of consumers’ awareness concerning eco-labelling on their

• Autorzy: Żuchowski Jerzy , Lotko Aleksander , Lotko Małgorzata , Paździor Magdalena

Identyfikatory

DOI

10.29119/1641-3466.2023.175.43

• Języki publikacji: EN

Abstrakty

EN

Purpose: Identifying the impact of consumers’ awareness concerning eco-labelling on their pro-ecological market behavior. Design/methodology/approach: A critical and comparative literature review was chosen as a research method. Findings: Most of the results found in the literature confirm that awareness concerning eco-labelling positively impacts consumers’ pro-ecological behavior. Generally the findings indicate that eco-labelling is often worthwhile because it enhances the business rationale for delivering products with eco-components. Research implications: The change in consumer awareness in the area of eco-labelling leads to the change of consumer behavior towards ecological products. Hence the use of eco-labels can be an important marketing tool in shaping consumer behavior on the market. Practical implications: The findings indicate that eco-labelling is worthwhile as it enhances the business rationale for delivering products with eco-components. Originality/value: The identification, estimation and evaluation of the model of direct relation between consumer awareness concerning eco-labelling and consumer pro-ecological behavior on the market.

Słowa kluczowe

EN

eco-labelling; consumer behavior; sustainable purchasing; environmental marketing

PL

oznakowanie ekologiczne; zachowania konsumentów; zrównoważone zakupy; marketing ekologiczny

• Wydawca: Wydawnictwo Politechniki Śląskiej
• Czasopismo: Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
• Rocznik: 2023
• Tom: z. 175
• Strony: 687--702
• Opis fizyczny: Bibliogr. 64 poz.

Twórcy

autor

Żuchowski Jerzy

• Kazimierz Pułaski University of Technology and Humanities in Radom

• https://orcid.org/0000-0002-7968-5385

autor

Lotko Aleksander

• Kazimierz Pułaski University of Technology and Humanities in Radom

• https://orcid.org/0000-0003-4420-7495

autor

Lotko Małgorzata

• Kazimierz Pułaski University of Technology and Humanities in Radom

• https://orcid.org/0000-0002-3704-1119

autor

Paździor Magdalena

• Kazimierz Pułaski University of Technology and Humanities in Radom

• https://orcid.org/0000-0003-2178-1662

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