Searching for key sources of goodwill creation as new global managerial challenge

• Autorzy: Kliestik T. , Kovacova M. , Podhorska I. , Kliestikova J.

Identyfikatory

DOI

10.17512/pjms.2018.17.1.12

Warianty tytułu

PL

Poszukiwanie kluczowych źródeł kreowania wartości jako nowe globalne wyzwanie menedżerskie

• Języki publikacji: EN

Abstrakty

EN

Prestige, reputation, brand, image simply “enterprise goodwill” as an economic phenomenon has attracted attention of economic experts since the nineteenth century. Even though there are many various methodologies and approaches, its evaluation and quantification is still a challenge. Identification of key sources of goodwill creation and its management is the challenge for managers of enterprises. Which determinants are able to create enterprise goodwill - this question is the main aim in this study. This study identifies significant sources of the enterprise goodwill creation based on the residual income in the Slovak Republic. The data set of Slovak enterprises, which consists of 11483 financial statements of Slovak enterprises in 2016, was created for the research. As a main statistical method the multiple linear regression analysis is used. Based on the results we have identified return on equity, net income previous year, retained earning prior years, valuable rights, marketing costs and investments to the plant as key sources of enterprise goodwill creation. Additionally, we have created an econometric model, which could be used for evaluation of enterprise goodwill by companies’ management.

PL

Prestiż, reputacja, marka, wizerunek, po prostu "wartość przedsiębiorstwa" jako zjawisko, przyciągają uwagę ekspertów od XIX wieku. Mimo że istnieje wiele różnych metodologii i podejść, jej ocena i kwantyfikacja nadal stanowią wyzwanie. Identyfikacja kluczowych źródeł powstawania wartości firmy i zarządzania nią jest wyzwaniem dla menedżerów przedsiębiorstw. Które determinanty są w stanie stworzyć wartość przedsiębiorstwa - to pytanie jest głównym celem niniejszego badania. W badaniu zidentyfikowano znaczące źródła tworzenia wartości firmy w oparciu o dochód rezydualny w Republice Słowackiej. Do badań stworzono zbiór danych, pochodzących ze słowackich przedsiębiorstw, który składa się z 11483 sprawozdań finansowych z 2016 r. Jako główną metodę statystyczną zastosowano analizę wielorakiej regresji liniowej. W oparciu o wyniki, jako kluczowe źródła tworzenia wartości firmy, zidentyfikowano zwrot z kapitału własnego, zysk netto z poprzedniego roku, zachowane zyski z lat ubiegłych, cenne prawa, koszty marketingowe oraz inwestycje w zakład. Dodatkowo stworzono model ekonometryczny, który można wykorzystać do oceny wartości firmy przez kierownictwo.

Słowa kluczowe

EN

goodwill; residual income; regression analysis; valuation; goodwill creation

PL

wartość; dochód rezydualny; analiza regresji; wycena; tworzenie wartości firmy

• Wydawca: Czestochowa University of Technology
• Czasopismo: Polish Journal of Management Studies
• Rocznik: 2018
• Tom: Vol. 17, No. 1
• Strony: 144--154
• Opis fizyczny: Bibliogr. 53 poz., tab.

Twórcy

autor

Kliestik T.

• University of Zilina, Faculty of Operation and Economics of Transport and Communications, Department of Economics, Univerzitna 1, 010 26 Zilina, Slovak Republic

autor

Kovacova M.

• University of Zilina, Faculty of Operation and Economics of Transport and Communications, Department of Economics, Univerzitna 1, 010 26 Zilina, Slovak Republic

autor

Podhorska I.

• University of Zilina, Faculty of Operation and Economics of Transport and Communications, Department of Economics, Univerzitna 1, 010 26 Zilina, Slovak Republic

autor

Kliestikova J.

• University of Zilina, Faculty of Operation and Economics of Transport and Communications, Department of Economics, Univerzitna 1, 010 26 Zilina, Slovak Republic

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Uwagi

Opracowanie rekordu w ramach umowy 509/P-DUN/2018 ze środków MNiSW przeznaczonych na działalność upowszechniającą naukę (2018).