The Role of Personal Commitment in Association Between Aerospace Education and Service Experience Through Quality Design: A Moderated Mediation Model

• Autorzy: Uyoga Diane , Bonuke Ronald

Identyfikatory

DOI

10.2478/tar-2023-0013

• Języki publikacji: EN

Abstrakty

EN

This study investigates whether personal commitment moderates the effect of aerospace education on service experience through quality design. A cross-sectional study using a close-ended questionnaire was administered to a sample of 174 aviation students of Moi University, Kenya. Moderated mediation analyses were conducted using the PROCESS macro in order to investigate the relationship among variables. The results showed that the association between aerospace education and service experience was significant, and this association was mediated by quality design. The mediated effect of quality design was moderated by personal commitment. Based on the findings, companies involved in aviation should focus on improving the good environment of the service encounter (i.e., education, quality design and commitment) to enhance service experience. The findings made a contribution in terms of allowing us to understand the factors that can enhance service experience in the aviation industry.

Słowa kluczowe

EN

aerospace education; quality design; personal commitment; service experience; moderated mediation

• Wydawca: Wydawnictwa Naukowe Sieci Badawczej Łukasiewicz - Instytutu Lotnictwa
• Czasopismo: Transactions on Aerospace Research
• Rocznik: 2023
• Tom: Nr 3 (272)
• Strony: 1--15
• Opis fizyczny: Bibliogr. 66 poz., rys., tab.

Twórcy

autor

Uyoga Diane

• Department of Marketing and Logistics, School of Business and Economics, Moi University, P. O. Box 3900 - 30100, Eldoret, Kenya

• https://orcid.org/0000-0003-3681-173X

autor

Bonuke Ronald

• Department of Marketing and Logistics, School of Business and Economics, Moi University, P. O. Box 3900 - 30100, Eldoret, Kenya

• https://orcid.org/0000-0003-3935-823X

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Uwagi

Opracowanie rekordu ze środków MNiSW, umowa nr SONP/SP/546092/2022 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2024).