Unlocking consumer trust: exploring key factors in blockchain-enabled traceability for the processed food supply chain

• Autorzy: Vern Priyanka , Panghal Anupama , Dilbaghi Ananya N. , Mor Rahul S. , Muduli Kamalakanta , Dabo Al-Amin

Identyfikatory

DOI

10.17270/J.LOG.001023

• Języki publikacji: EN

Abstrakty

EN

Background: This study explores the key factors of blockchain-enabled traceability systems that influence consumer trust in the Indian processed food supply chain. The study provides crucial information for companies, managers and policymakers considering blockchain initiatives for food supply chain traceability and transparency. From an academic perspective, it bridges the knowledge gap between consumer trust and blockchain-enabled traceability. It also contributes to a better understanding and knowledge of the key trust-influencing factors of blockchain-enabled traceability systems. Materials and Methods: The study adopted a quantitative research approach, utilising a structured questionnaire for data collection. Exploratory factor analysis was employed to identify and analyse the trust-influencing factors of blockchain-enabled traceability systems. It provides empirical evidence that adopting a blockchain-enabled traceability system can enhance consumer trust. Results: The study revealed that consumers perceive “food authenticity”, “environmental sustainability”, “product traceability”, and “assured transparency” as significant trust-influencing factors in blockchain-enabled traceability systems for processed food products. The study encourages collaboration between food producers, retailers, and technology providers to develop a digital food supply chain. Conclusions: By harnessing blockchain-enabled traceability systems, the complexities of AFSC can be documented and stored in an immutable ledger, offering consumers unprecedented transparency and accountability. This fosters consumer trust by providing information on food origin, processing, and quality measures.

Słowa kluczowe

EN

food industry; blockchain technology; supply chain traceability; transparency; consumer trust

PL

przemysł spożywczy; technologia blockchain; śledzenie łańcucha dostaw; przejrzystość; zaufanie konsumentów

• Wydawca: Wyższa Szkoła Logistyki
• Czasopismo: LogForum
• Rocznik: 2024
• Tom: Vol. 20, no. 2
• Strony: 209--226
• Opis fizyczny: Bibliogr. 75 poz., rys., tab.

Twórcy

autor

Vern Priyanka

• National Institute of Food Technology Entrepreneurship and Management, Kundli (Sonepat), India

autor

Panghal Anupama

• National Institute of Food Technology Entrepreneurship and Management, Kundli (Sonepat), India

autor

Dilbaghi Ananya N.

• National Institute of Food Technology Entrepreneurship and Management, Kundli (Sonepat), India

autor

Mor Rahul S.

• Business Systems & Operations, Faculty of Business and Law, University of Northampton, United Kingdom

autor

Muduli Kamalakanta

• Papua New Guinea University of Technology Lae, Morobe Province

autor

Dabo Al-Amin

• Business Systems & Operations, Faculty of Business and Law, University of Northampton, United Kingdom

Bibliografia

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Uwagi

Opracowanie rekordu ze środków MNiSW, umowa nr POPUL/SP/0154/2024/02 w ramach programu "Społeczna odpowiedzialność nauki II" - moduł: Popularyzacja nauki (2025).