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Efekt odbicia w kontekście konsumpcji odzieży używanej
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The purpose of this paper was to investigate whether consumer behaviour in the second-hand clothing market causes a rebound effect, and if so, what are the reasons behind it. The study examined two potential causes: the price effect and moral licensing. A survey technique was used for data collection to study the phenomenon quantitatively. Non-parametric tests, analysis of relationships between variables and hierarchical cluster analysis were used to analyse the results. The existence of a rebound effect in the used clothing market was confirmed. At the same time, the magnitude of the substitution rate between new clothing and used clothing was estimated at 1:1.23. It was also proved that the phenomenon under study is influenced by both the price effect and moral licensing.
Celem niniejszej pracy było zbadanie, czy zachowania konsumentów na rynku odzieży używanej powodują efekt odbicia, a jeśli tak, to jakie przyczyny za tym stoją. W badaniach sprawdzono dwie potencjalne przyczyny: efekt cenowy oraz licencjonowanie moralne. Badanie miało charakter ilościowy. Wykorzystano technikę sondażu. Do analizy wyników wykorzystano testy nieparametryczne, analizę zależności między zmiennymi a także hierarchiczną analizę skupień. Potwierdzono istnienie efektu odbicia na rynku odzieży używanej. Jednocześnie oszacowano wielkość stopy zastąpienia zakupu odzieży nowej odzieżą używaną na poziomie 1:1.23. Udowodniono także, że na badane zjawisko wpływa zarówno efekt cenowy, jak i licencjonowanie moralne.
Czasopismo
Rocznik
Tom
Strony
1--20
Opis fizyczny
Bibliogr. 44 poz., tab., wykr.
Twórcy
autor
- Wroclaw University of Economics and Business
autor
- University of Bialystok
autor
- University of Bialystok, Warszawska Street 63, 15-062 Bialystok, Poland
- University of Bialystok
Bibliografia
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Typ dokumentu
Bibliografia
Identyfikator YADDA
bwmeta1.element.baztech-b630607d-d81e-412e-a1a2-187b4fb5de18