Positioning of the Amalgamated Territorial Communities of Ukraine through the Sustainable Development in the Conditions of Military Actions

• Autorzy: Budnikevich Iryna , Kolomytseva Olena , Rohozian Yuliia , Krupenna Inga , Zablodska Daria

Identyfikatory

DOI

10.35784/pe.2021.1.11

Warianty tytułu

PL

Pozycjonowanie połączonych społeczności terytorialnych Ukrainy poprzez zrównoważony rozwój w warunkach działań wojskowych

• Języki publikacji: EN

Abstrakty

EN

The article summarizes and analyses the scientific approaches to the determination and systematization of the positioning parameters of local level territories. The authors determined and systematized the positioning parameters of the amalgamated territorial communities in Ukraine through the prism of sustainable development elements in the conditions of military operations to form the most effective position of a particular community among other administrative-territorial units of the first level. Based on the results of the analysis of the positioning status in Ukraine, the Ukrainian regions were clustered by the number of ATCs that determined the direction of positioning. It is proved that each of the ATC deserves a worthy positioning of its territory in the eyes of the key stakeholders of its development. However, the communities of precisely Donets`k and Luhans`k regions will do just that, since they continue to receive losses from hostilities unfolding nearby.

PL

Artykuł analizuje naukowe podejście do określania i systematyzacji parametrów pozycjonowania terytoriów na poziomie lokalnym. Autorzy określili i usystematyzowali parametry pozycjonowania połączonych społeczności terytorialnych na Ukrainie przez pryzmat elementów zrównoważonego rozwoju w warunkach operacji wojskowych. Celem było stworzenie najbardziej efektywnej pozycji określonej społeczności wśród innych jednostek administracyjno-terytorialnych pierwszego poziomu. Na podstawie wyników analizy statusu pozycjonowania na Ukrainie, regiony ukraińskie zostały zgrupowane według liczby ATC, które określiły kierunek pozycjonowania. Udowodniono, że każdy ATC zasługuje na godne pozycjonowanie swojego terytorium w oczach kluczowych interesariuszy jego rozwoju. Jednakże społeczności w regionach Doniecka i Ługańska dopiero tego dokonają, ponieważ nadal notują straty wynikające z działań wojennych rozgrywających się w pobliżu.

Słowa kluczowe

EN

positioning; amalgamated territorial communities; sustainable development; analysis; definition and systematization; region; Ukraine; military action

PL

pozycjonowanie; połączone społeczności terytorialne; rozwój zrównoważony; analiza; region; Ukraina; działania wojskowe; definicja; systematyzacja

• Wydawca: Lublin University of Technology
• Czasopismo: Problemy Ekorozwoju
• Rocznik: 2021
• Tom: Vol. 16, nr 1
• Strony: 103--112
• Opis fizyczny: Bibliogr. 22 poz., fig., tab.

Twórcy

autor

Budnikevich Iryna

• Department of Marketing, Innovation and Regional Development, Chernivtsi National University named after Yuri Fedkovich, Ukraine

autor

Kolomytseva Olena

• Department of Economic Cybernetics and Marketing, Cherkasy State Technological University, Ukraine

autor

Rohozian Yuliia

• Department of Interregional Cooperation Problems, State Institution V.K. Mamutov Institute of Economic and Legal Research of the National Academy of Sciences of Ukraine
• Str. Marii Kapnist 2, 323, Kyiv, Ukraine, 03057

• https://orcid.org/0000-0001-5325-4213

autor

Krupenna Inga

• Department of Marketing, Innovation and Regional Development, Chernivtsi National University named after Yuri Fedkovich, Ukraine

autor

Zablodska Daria

• *Department of Interregional Cooperation Problems, State Institution V.K. Mamutov Institute of Economic and Legal Research of the National Academy of Sciences of Ukraine

Bibliografia

• 1. CARPENTER G, 1989. Perceptual position and competitive brand strategy in a two-dimensional, 2-Brand market, in: Management Science, 35, p. 1029-1044.
• 2. DOU W., LIM K., CHENTING S., 2010. Brand positioning strategy using search marketing, in: Mis Quarterly, 34(2), p. 261-279.
• 3. SUNDUK A.M., 2012. Positioning of Transcarpathian region within the system ‘State – Global dimension’, in: Actual Problems of Economics, 128, p. 211-218.
• 4. ZABLODSKA I., HRECHANA S., ZABLODSKA D., 2020. The Identification of the Luhansk Region and the Region Act’s According to the Qualification of Their Sustainable Development in the Conditions of the Joint Forces Operation, in: Problemy Ekorozwoju/ Problems of Sustainable Development, 15(1), p. 197-210.
• 5. KOLOMYTSEVA O., 2016. Positioning of regions of Ukraine in competitive environment, in: Proceedings of the 1st International Conference Contemporary Issues in Theory and Practice of Management, p. 203-209.
• 6. ANDRUSIV U., SIMKIV L., DOVGAL O. et al., 2020. Analysis of economic development of Ukraine regions based on taxonomy method, in: Management Science Letters, 10(3), p. 515-522.
• 7. SHULTS S., PRYTULA H., SAMILO A., MASLOV V., 2019. The magnitude and nature of the shadow economy in Ukrainian border regions, in: Financial and credit activities: problems of theory and practice, p. 394-401.
• 8. TAECHARUNGROJ V., MUTHUTA M., BOONCHAIYAPRUEK P., 2019. Sustainability as a place brand position: a resident-centric analysis of the ten towns in the vicinity of Bangkok, in: Place Branding and Public Diplomacy, 15(4), p. 210-228.
• 9. ROHOZIAN YU., NOSKOVA S., 2017. Interregional cooperation as a prerequisite for the economic development of amalgamated territorial communities in Ukraine, in: Baltic Journal of Economic Studies, 3(5), p. 383–390.
• 10. JANISZEWSKA К., INSCH A., 2012. The Strategic Importance of Brand Positioning in the Place Brand Concept – Elements, Structure and Application of the Positioning Statement, in: Journal of International Studies, 5(1), p. 9-19.
• 11. KOTLER P., 1992. Marketing´s New Paradigm: What´s Really happening Out There. in: Planning Review, 20(5), p. 50-52.
• 12. BRAMEZZA I., 1996. The competitiveness of the European city and the role of urban management in improving the city’s performance. Tinbergen Institute, Rotterdam.
• 13. KOPYCHENKO G., 2014. Municipal Competitiveness Management. Moscow.
• 14. ZHUKOVA A., GAYTEROVA O., 2016. Foreign investment as a factor in the development of the regional economy, in: XI International Conference ‘Russian Regions in the Focus of Changes’, p. 263-271.
• 15. PEPCHUK S., 2016. Positioning of the region in the system of competitive relations. Cherkasy State Technological University, Cherkasy.
• 16. TERRITORY BRANDING AND MARKETING. WHAT IS THE SECRET OF THE MOST SUCCESSFUL CITIES IN UKRAINE? 2019. Partnership for Urban Development International Technical Assistance Project, Federation of Canadian Municipalities, http:// pleddg.org.ua/wp-content/uploads/2019/09/Case_Study _PLEDDG_Regional_BrandingMarketing_2019.pdf (05.03.2020).
• 17. ADMINISTRATION OF THE PRESIDENT OF UKRAINE, 2015. On the Sustainable Development Strategy ‘Ukraine 2020’, https://zakon.rada.gov.ua/ laws/show/5/2015 (10.03.2020).
• 18. REPRESENTATION OF THE UNITED NATIONS DEVELOPMENT PROGRAM IN UKRAINE, 2017. The Draft of Sustainable Development Strategy of Ukraine until 2030, https://www.undp.org/content/ dam/ukraine/docs/SDGreports/UNDP_Strategy_v06- optimized.pdf (10.03.2020).
• 19. MINISTRY OF REGIONAL DEVELOPMENT, CONSTRUCTION AND HOUSING AND COMMUNAL SERVICES OF UKRAINE, 2016. Guidelines for the formation and implementation of forecast and program documents of socio-economic development of the amalgamated territorial communities, http://zakon.rada gov. ua/rada/show/v0075858-16 (10.03.2020).
• 20. HOLYNS`KA O., MATVIENKO A., 2017. Methodology for assessing transparency of local budgets, Eastern Europe Foundation, Kyiv.
• 21. DECENTRALIZATION POWER IN UKRAINE, 2019. Indicators of the implementation of the regional budgets for the 9 months of 2019, https://decentralization.gov.ua/ news/11926 (16.03.2020).
• 22. VORONTSOV P., 2019. Despite the military actions, Luhansk region seeks to develop the tourism sphere of the economy, http://www.golos.com.ua/article/317864 (16.03.2020).

Uwagi

Opracowanie rekordu ze środków MNiSW, umowa Nr 461252 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2021).