Unlocking Motivation: Key Drivers of Knowledge Workers in Pakistan’s High-Tech Industry

Rehman, Hafeez Ur

doi:10.21008/j.0239-9415.2025.091.04

Artykuł - szczegóły

Tytuł artykułu

Unlocking Motivation: Key Drivers of Knowledge Workers in Pakistan’s High-Tech Industry

Autorzy

Rehman Hafeez Ur

Treść / Zawartość

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Identyfikatory

DOI

10.21008/j.0239-9415.2025.091.04

Warianty tytułu

Odblokowanie motywacji: kluczowe czynniki motywujące pracowników wiedzy w pakistańskim przemyśle zaawansowanych technologii

Języki publikacji

Abstrakty

This study explores the key factors influencing the motivation of knowledge workers (KWs) in Pakistan’s high-tech industry. As knowledge-intensive roles become increasingly vital in today’s competitive business landscape, understanding the motivators driving KWs is crucial for enhancing organizational performance and talent retention. Grounded in self-determination theory (SDT), this research examines the impact of five core motivational factors – autonomy, meaningful work, learning and development, recognition of achievement, and physical work environment – on KW motivation. Using a structured questionnaire, data were collected from 301 KWs across various roles in Pakistan’s high-tech sector. Structural equation modeling (SEM) was employed to analyse the relationships among these factors. The findings reveal that all five motivational elements significantly and positively influence KW motivation, with learning and development emerging as the strongest predictor. These results contribute to the existing literature by offering empirical evidence on KW motivation within an emerging economy context. The study also provides practical insights for managers and policymakers seeking to foster an environment that enhances engagement, innovation, and productivity among KWs.

W artykule zanalizowano kluczowe czynniki wpływające na motywację pracowników wiedzy (knowledge workers) w pakistańskim przemyśle zaawansowanych technologii. Ponieważ role wymagające dużej wiedzy stają się coraz ważniejsze w dzisiejszym konkurencyjnym środowisku biznesowym, zrozumienie motywatorów napędzających KW ma kluczowe znaczenie dla poprawy wyników firmy i możliwości zatrzymania w niej utalentowanych pracowników. Opierając się na teorii samostanowienia (SDT), w artykule zanalizowano wpływ pięciu podstawowych czynników motywacyjnych – autonomii, znaczącej pracy, uczenia się i rozwoju, uznania osiągnięć i fizycznego środowiska pracy – na motywację KW. Za pomocą ustrukturyzowanego kwestionariusza zebrano dane od 301 KW pełniących różne funkcje w pakistańskim sektorze zaawansowanych technologii. Do analizy związków między tymi czynnikami zastosowano modelowanie równań strukturalnych (SEM). Wyniki pokazują, że wszystkie pięć elementów motywacyjnych znacząco i pozytywnie wpływa na motywację KW, przy czym uczenie się i rozwój okazały się najsilniejszym predyktorem. Wyniki te stanowią wkład w istniejącą literaturę przedmiotu, oferując empiryczne dowody na motywację KW w kontekście gospodarki wschodzącej. Badanie dostarcza również praktycznych wskazówek dla menedżerów i osób tworzących politykę kadrową, którzy starają się kształtować środowisko zwiększające zaangażowanie, innowacyjność i produktywność wśród KW.

Słowa kluczowe

Pakistan knowledge workers self-determination theory high-tech industry motivation

Pakistan pracownicy wiedzy teoria autodeterminacji przemysł high-tech motywacja

Wydawca

Wydawnictwo Politechniki Poznańskiej

Czasopismo

Zeszyty Naukowe Politechniki Poznańskiej. Organizacja i Zarządzanie

Rocznik

2025

Tom

Nr 91

Strony

57--83

Opis fizyczny

Bibliogr. 81 poz., rys., tab.

Twórcy

autor

Rehman Hafeez Ur

AGH University of Krakow, Department of Business and Enterprise Management

https://orcid.org/0009-0009-3903-1158

Bibliografia

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