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The role of country's green brand and digitalization in enhancing environmental, social, and governance performance

Autorzy
Kwilinski Aleksy , Lyulyov Oleksii , Pimonenko Tetyana
Treść / Zawartość
Pełne teksty:
Kwilinski_role_4_23.pdf
Identyfikatory
DOI
10.34659/eis.2023.87.4.613
Warianty tytułu
PL
Rola zielonej marki kraju i cyfryzacji w zwiększeniu efektywności środowiskowej, społecznej i zarządczej
Języki publikacji
EN
Abstrakty
EN
In the contemporary global landscape, characterised by increasing concerns about climate change, sustainable development, and corporate responsibility, it is necessary to study and address pressing issues at the intersection of environmental consciousness, technological advancement, and governance practices. This paper aims to examine the relationship between the environmental, social, and governance (ESG) pillars of a country’s development, green brand and digitalisation. To achieve the study’s goal, partial least squares structural equation modelling (PLS-SEM) was applied. The object of investigation was EU countries for 2016-2020. The findings allow us to conclude that a country's green brand is conducive to ESG performance by attracting green investment in renewable energies, social projects, and innovations. The results confirm that governments should prioritise sustainability initiatives, such as investing in renewable energy, adopting sustainable practices, and implementing environmental and social policies. Such efforts can enhance a country's green brand and lead to positive ESG outcomes, attracting more responsible businesses and investors. Moreover, digitalisation promoted governance by 0.142. The results showed that digitalisation could be a powerful tool for improving a country's green brand and ESG performance. Digital technologies can help countries monitor and manage environmental resources, promote sustainable practices, and engage with stakeholders.
PL
W obecnym globalnym krajobrazie, charakteryzującym się rosnącymi obawami dotyczącymi zmian klimatycznych, zrównoważonego rozwoju i odpowiedzialności korporacyjnej, istnieje potrzeba zbadania bieżących kwestii na przecięciu świadomości ekologicznej, postępu technologicznego i praktyk zarządzania. Celem niniejszej pracy jest określenie zależności pomiędzy środowiskowymi, społecznymi i zarządczymi (ESG) filarami rozwoju kraju, zieloną marką i cyfryzacją. Do realizacji celu badania zastosowano modelowanie równań strukturalnych metodą częściowych najmniejszych kwadratów (PLS-SEM). Obiektem badania były kraje Unii Europejskiej w latach 2016-2020. Wyniki badań pozwalają stwierdzić, że zielona marka kraju sprzyja wynikom ESG poprzez przy-ciąganie zielonych inwestycji w odnawialne źródła energii, projekty społeczne i innowacje. Wyniki potwierdzają, że rządy powinny nadać priorytet inicjatywom zrównoważonego rozwoju, takim jak inwestowanie w energię odnawialną, przyjmowanie zrównoważonych praktyk oraz wdrażanie polityki środowiskowej i społecznej. Takie działania mogą wzmocnić zieloną markę kraju i doprowadzić do pozytywnych wyników ESG, przyciągając bardziej odpowiedzialne firmy i inwestorów. Ponadto, cyfryzacja promowała zarządzanie o 0,142. Wyniki pokazały, że cyfryzacja może być potężnym narzędziem do poprawy zielonej marki kraju i wyników ESG. Technologie cyfrowe mogą pomóc krajom monitorować i zarządzać zasobami środowiskowymi, promować zrównoważone praktyki i angażować się w relacje z interesariuszami.
Słowa kluczowe
EN
PL
Wydawca
Polskie Stowarzyszenie Ekonomistów Środowiska i Zasobów Naturalnych
Czasopismo
Economics and Environment
Rocznik
2023
Tom
No. 4
Strony
1--22
Opis fizyczny
Bibliogr. 97 poz., rys., tab.
Twórcy
autor
Kwilinski Aleksy
a.kwilinski@london-asb.co.uk
  • Department of Management, Faculty of Applied Sciences, WSB University, The London Academy of Science and Business, Baker Street 120, London W1U 6TU, United Kingdom
autor
Lyulyov Oleksii
  • Department of Management, Faculty of Applied Sciences, WSB University, Department of Marketing, Sumy State University
autor
Pimonenko Tetyana
  • Department of Management, Faculty of Applied Sciences, WSB University, Department of Marketing, Sumy State University
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Typ dokumentu
Bibliografia
Identyfikator YADDA
bwmeta1.element.baztech-b3fd0115-cf49-4cec-aa72-c2e85147df57
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