Identification of the effects of neuro-linguistic programming techniques in managerial environment in the context of gender differences

• Autorzy: Birknerová Zuzana , Benková Eva , Lajčin Daniel , Urbański Mariusz

Identyfikatory

DOI

10.17512/pjms.2022.26.2.04

Warianty tytułu

PL

Identyfikacja efektów technik programowania neurolingwistycznego w środowisku menedżerskim w kontekście zróżnicowanych płci

• Języki publikacji: EN

Abstrakty

EN

The primary aim of the research was to find out statistically significant differences in the assessment of selected NLP techniques (representational systems, rapport, pacing, leading) by female and male managers who attended and did not attend an NLP course. The research used an NLPT questionnaire (neuro-linguistic programming techniques). The data were collected from 124 managers - 58 female and 66 male managers at all levels of management. The results show that the respondents who attended an NLP course evaluated the examined NLP techniques more positively. Gender differences and the interaction between gender and completion of the NLP course by assessing the NLP techniques were not confirmed. A statistically significant relation was identified only at a level of selected items of NLPT methodology. The study brought new findings in the research of measuring the NLP techniques’ effects in relation to gender and contributed to the knowledge and theory of NLP techniques in the context of gender differences in the managerial environment.

PL

Podstawowym celem badań było znalezienie statystycznie istotnych różnic w ocenie wybranych technik NLP (systemów reprezentacji, relacji, tempa, przywództwa) przez menedżerów i menedżerów, którzy uczestniczyli i nie uczestniczyli w kursie NLP. W badaniach wykorzystano kwestionariusz NLPT (neurolingwistyczne techniki programowania). Dane zebrano od 124 menedżerów - 58 kobiet i 66 mężczyzn menedżerów wszystkich szczebli zarządzania. Wyniki pokazują, że respondenci, którzy uczestniczyli w kursie NLP, lepiej oceniali badane techniki NLP. Różnice płciowe i interakcja między płcią a ukończeniem kursu NLP poprzez ocenę technik NLP nie zostały potwierdzone. Istotna statystycznie zależność została zidentyfikowana jedynie na poziomie wybranych pozycji metodologii NLPT. Badanie przyniosło nowe wyniki w badaniach pomiaru efektów technik NLP w odniesieniu do płci oraz przyczyniło się do poznania i teorii technik NLP w kontekście różnic płciowych w środowisku menedżerskim.

Słowa kluczowe

EN

neurolinguistic programming; managers; gender; NLP techniques

PL

programowanie neurolingwistyczne; menedżerowie; płeć; techniki NLP

• Wydawca: Czestochowa University of Technology
• Czasopismo: Polish Journal of Management Studies
• Rocznik: 2022
• Tom: Vol. 26, No. 2
• Strony: 60--74
• Opis fizyczny: Bibliogr. 34 poz., rys., tab.

Twórcy

autor

Birknerová Zuzana

• MBA, University of Presov

• https://orcid.org/0000-0002-8478-4337+

autor

Benková Eva

• University of Presov

• https://orcid.org/0000-0002-7634-6070

autor

Lajčin Daniel

• DBA, LL.M, DTI University

• https://orcid.org/0000-0003-4827-3748

autor

Urbański Mariusz

• Road and Bridge Research Institute, Poland

Bibliografia

• 1.Alder, H. (2002). Handbook of NLP: A Manual for Professional Communicators. Gower Publishing Limited.
• 2.Alder, H. (2006). NLP for Managers: How to Achieve Excellence at Work. Piatkus Books.
• 3.Basu, R. (2011). Zakázané přesvědčovací techniky [Prohibited persuasion techniques], Praha: Grada Publishing.
• 4.Bradbury, A. (2010). Develop Your NLP Skills: Understand Yourself and Others; Be a Better Communicator; Learn to Influence and Persuade (Creating Success). Kogan Page, Fourth edition.
• 5.Connell, R.W. (2021). Gender: in world perspective. Cambridge: Medford, MA: Polity Press.
• 6.Daňková, A., Droppa, M. (2015). The Impact of National Culture on Working Style of Slovak Managers. Procedia Economics and Finance 34, 164-171.
• 7.Fernández Puente, A. C., Sánchez-Sánchez, N. (2021). Understanding executive women´s perspectives on job satisfaction and their different domains. Economics and Sociology, 14(1), 159-177.
• 8.Eckert, P., McConnell-Ginet, S. (2003). Language and Gender. Cambridge: University Press.
• 9.Frankovský, M., Birknerová, Z., Benková, E. and Suhányi, L. (2018). Neuro-Linguistic Programming and Managerial Communication. In Neuro-Linguistic Programming and Managerial Communication, London: IntechOpen, 59-75.
• 10.Fritzsche, T. (2015). Souverän verhandeln: Psychologische Strategien und Methoden. Bern: Verlag Hans Huber, Hogrefe AG.
• 11.Jacková, A., Chodasová, Z. (2017). Possibilities of increasing the competitiveness of the company. Journal of Knowledge Society, 1(5), 1-11.
• 12.Knight S. (2020) NLP at Work: The Difference that Makes the Difference. 4th Edition. Nicholas Brealey Publishing.
• 13.Krauszová, A., Janeková, J. (2008). Výkonnosť ako faktor kokurencieschopnosti a úspešnosti podniku [Performance as a factor in the competitiveness and success of the company]. Košice: Technická univerzita.
• 14.Krištofovič, P. (2016). Buď chceš, alebo nechceš [Either you want it or you don't]. Timy Partners, Podnikateľská Akadémia.
• 15.Kurmanov, N., Zhagalbayev, B., Feng, W., Seitzhanov, S., Rakhimbekova, A., Aliyev, U. (2022). Medium and High-Tech Enterprises of Kazakhstan: Factors of Organization and Development of Innovation, Montenegrin Journal of Economics, 18(3), 7-22.
• 16.Lazarus, J. (2010). Part 2: Communication - Learning the Many Subtleties - Chapter 05: Getting people on your side: how to build trust with anyone. Richmond, Crimson Business Ltd., 69-79.
• 17.Lübeck, W. (2003). Handbuch des Spirituellen NLP. Windpferd.
• 18.McCartney, T. K. (2014). The NLP Practitioner: A Practitioners Toolkit. Lulu Publishing Services.
• 19.Miller, M. (2017). How to Persuade Anyone using Pacing and Leading, Available at http://www.mindwhirl.com/marketing/marketing-psychology/how-to-persuade-anyoneusing-pacing-and-leading/, [Access on: 18. 10. 2022].
• 20.Oakley, A. (2015). Sex, Gender and Society. Routledge, 1st edition.
• 21.O’Connor, J., Seymour, J. (2003). Introducing NLP. Psychological Skills for Understanding and Influencing People. William Morrow and Company.
• 22.O’Connor, J., Seymour, J. (1990). Introducing NLP Neuro-linguistic Programming. Thorsons, (reissue) edition.
• 23.Parmar, V., Ahmed, R. R., Streimikiene, D. and Streimikis, J. (2022). The Mediating Role of Competitiveness between Entrepreneurial Challenges and Willingness of Female Business Graduates. Journal of Competitiveness, 14(2), 60-78.
• 24.Rajiani, I., Bačík, R., Fedorko, R., Rigelský, M., Szczepańska-Woszczyna, K. (2018). The alternative model for quality evaluation of health care facilities based on outputs of management processes. Polish Journal of Management Studies, 17(1), 194-208.
• 25.Singh, A. (2008). Neuro-linguistic programming: A key to business excellence. Abingdon, Total Quality Management and Business Excellence.
• 26.Spasova, L. (2022). Impact of gender and age on susceptibility to persuasion principles in advertisement. Economics and Sociology, 15(3), 89-107.
• 27.Stone, K. (2005) Influential People. Manager. Telford: Institute of Administrative Management. 22-23.
• 28.Szczepańska-Woszczyna, K. (2018). Strategy, corporate culture, structure and operational processes as the context for the innovativeness of an organization. Foundations of Management, 10(1), 33-44.
• 29.Štefko R., Fedorko, R. and Bačík, R. (2014). The Significance of Internet Marketing Tools in Terms of Building a Positive Image of an Higher Education Institution. In Crafting global competitive economies: 2020 vision strategic planning and smart implementation. 24th international business information management association conference. Milan: International business information management association, 1764-1772.
• 30.Tovmasyan, G. (2022). Promoting Female Entrepreneurship in Tourism for Sustainable Development. Marketing and Management of Innovations, 1, 18-36.
• 31.Tripathi, S. (2012). Neuro-Linguistic Programming: A Tool for Developing Behavioral Skills and Competencies, Hyderabad: The IUP Journal of Soft Skills 6(1), 16-28.
• 32.Valinurova, L.S., Gazitdinov, A.M., Kazakova, O.B., Kuzminykh, N.A. (2022). Higher Education and Innovation Potential in Russian Regions: Territorial Distribution, Montenegrin Journal of Economics, 17(1), 195-203.
• 33.Vrablova, L., Gregor, M. (2011). Company in Crisis. In Communications. Scientific Letters of the University of Zilina, 13(4), 78-81.
• 34.Wake, L. (2011). Applying NLP tools and techniques in an FMCG environment. Hong Kong: Emerald Group Publishing, 121-125.

Uwagi

Opracowanie rekordu ze środków MEiN, umowa nr SONP/SP/546092/2022 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2022-2023).