Logistics service innovation for business growth : a case study of logistics service entrepreneurs

• Autorzy: Suvittawat Adisak

Identyfikatory

DOI

10.17512/pjms.2020.21.1.29

Warianty tytułu

PL

Innowacje usług logistycznych dla rozwoju biznesu : studium przypadku przedsiębiorców usług logistycznych

• Języki publikacji: EN

Abstrakty

EN

The emerging of e-commerce creates the logistics industry to experience a new never before seen high. Logistics is a great opportunity for service innovations and business growth in this time and age. This objective of the study is to find out logistics service innovation in various dimensions such as customer satisfaction, service guarantee, service blueprint, pay by instalment, product testing trial and the offering of additional services. This research applied a quantitative method by using questionnaires focusing on 44 logistics service entrepreneurs. The results of this study reveal that logistics has become a service industry with a service mind and quality, and it provides a service blueprint, service guarantee and customer satisfaction guarantee. Those who do not adjust to the demands of the market and focus on customer satisfaction are left behind and miss out the business growth opportunity. The demand for new domestic logistic service like Grab and company like Kerry carry more than their market share focusing on service warranties and guaranties something new in industry, and country which usually passes on the blame whenever it can. But in this case, with logistics, the innovative companies take responsibility.

PL

Pojawienie się e-commerce powoduje, że branża logistyczna może doświadczyć nowej, nigdy wcześniej niespotykanej wysoko. Logistyka jest doskonałą okazją do innowacji usługowych i rozwoju biznesu w obecnych czasach. Celem tego badania jest znalezienie innowacji w zakresie usług logistycznych w różnych wymiarach, takich jak zadowolenie klienta, gwarancja usług, plan usługi, płatność ratalna, testowanie produktu i oferowanie dodatkowych usług. W badaniu zastosowano metodę ilościową, wykorzystując kwestionariusze skierowane do 44 przedsiębiorców usług logistycznych. Wyniki tego badania pokazują, że logistyka stała się branżą usługową z myślą o jakości usług i zapewnia plan usług, gwarancję usług i gwarancję satysfakcji klienta. Ci, którzy nie dostosowują się do wymagań rynku i koncentrują się na zadowoleniu klientów, zostają w tyle i tracą szansę rozwoju firmy. Zapotrzebowanie na nowe krajowe usługi logistyczne, takie jak Grab i firmy takie jak Kerry, przewyższają ich udział w rynku, koncentrując się na gwarancjach usług i gwarantując coś nowego w branży oraz kraju, który zwykle ponosi winę, gdy tylko jest to możliwe. Ale w tym przypadku, przy logistyce, innowacyjne firmy biorą na siebie odpowiedzialność.

Słowa kluczowe

EN

business growth; entrepreneurs; logistics management; service innovation

PL

rozwój biznesu; przedsiębiorcy; zarządzanie logistyczne; innowacje usługowe

• Wydawca: Czestochowa University of Technology
• Czasopismo: Polish Journal of Management Studies
• Rocznik: 2020
• Tom: Vol. 21, No. 1
• Strony: 394--407
• Opis fizyczny: Bibliogr. 37 poz., rys., tab.

Twórcy

autor

Suvittawat Adisak

• Suranaree University of Technology, School of Management

Bibliografia

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Uwagi

Opracowanie rekordu ze środków MNiSW, umowa Nr 461252 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2020).