Economic-mathematical methods for evaluating the performance of corporate social responsibility

• Autorzy: Simchenko N.
• Języki publikacji: EN

Abstrakty

EN

The aim of this paper is to examine the applying of economic-mathematical methods for evaluating the performance of corporate social responsibility in Ukraine. We identified a set of quantitative and qualitative indicators which can estimate the state of socially oriented business management. The results of the integral indicators calculating of socially oriented management allowed defining the coefficients which show the level of company’s reputation. The applying of fuzzy sets theory, methods of cointegration analysis, correlation analysis and multiple regression allowed evaluating the performance of corporate social responsibility. The most important activities which impact on the performance of corporate social responsibility are good business practice in relation to suppliers and other business partners, competency management system, charity, sponsorship activities and regional employment rate.

Słowa kluczowe

EN

corporate social responsibility; company reputation; fuzzy sets theory; methods of cointegration analysis

• Wydawca: Foundation for Young Scientists
• Czasopismo: Challenges of Modern Technology
• Rocznik: 2012
• Tom: Vol. 3, no. 3
• Strony: 26--32
• Opis fizyczny: Bibliogr. 10 poz., wykr., rys., tab.

Twórcy

autor

Simchenko N.

• National Technical University of Ukraine „Kyiv Polytechnic Institute”, 37 Peremohy ave., Kyiv, 03056 Ukraine

Bibliografia

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