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Colour interaction, psychological Functioning and Kansei measurement method

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Języki publikacji
EN
Abstrakty
EN
Color is an inseparable element of our lives and is a part of everything we perceive. Colour has a strong impact on our decision making process. Therefore there is a direct connection between the colour and psychological functions. Kansei is a Japanese concept, which abstracts the subjective internal process in the brain, which is activated by external stimuli. Furthermore, Kansei is a function of the brain which integrates sensibility, sense, sensitivity, aesthetics, emotion, affection and intuition. Therefore measuring Kansei is a broader aspect of measuring psychological functioning of the brain. In this research, colour interaction and respective psychological functioning is measured using Kansei measurement method. Further the result of this research was compared with an circumflex model for personality and emotions to recognize the variability of colours in terms of emotional regions. The results indicate that colours have a variable nature and are associated with several different emotions in several different intensities. Colours which have longer wavelengths are more arousing and they generate more psychological functioning than the colours which have shorter wavelengths.
Rocznik
Tom
Strony
223--228
Opis fizyczny
Bibliogr. 10 poz., rys.
Twórcy
autor
  • Department of Management and Information Systems Engineering, Nagaoka University of Technology, Japan
autor
autor
autor
autor
Bibliografia
  • [1] OSGOOD C E., MAY W H., and MIRON M S. Cross-Cultural Universals of Affective Meaning. Urbana: University of Illinois Press, 1975.
  • [2] DESMET P., Measuring emotion, Development and application of an instrument to measure emotional responses to products. In Blythe M A., Monk A F., Overbeeke K. & Wright P C, (Eds.), Funology: From Usability to Enjoyment (pp. 111- 123). The Netherlands : Kluwer Academic Press. 2003.
  • [3] ELLIOT J., MAIER M A., MOLLER A C., FRIEDMAN R., MEINHARDT J., Color and Psychological Functioning: the effect of red on performance attainment. J Exp Psychol Gen, Vol. 136, No. 1. (February 2007), pp. 154-168.
  • [4] NAGAMACHI, M. Workshop 2 on Kansei Engineering. Proceedings of International Conference on Affective Human Factors Design, Singapore, (2001)
  • [5] LEE S., HARADA A. & STAPPERS, P J. Pleasure with Products: Design based Kansei. Pleasure with Products: Beyond usability, Green, W. and Jordan, P. (ed.), Taylor & Francis, London, pp. 219-2 (2002)
  • [6] OSGOOD, C E., SUCI, G.J, TANNENBAUM P. H. The Measurement of Meaning, Urbana: University of Illinois Press, (1957)
  • [7] DEREFELDT G., SWARTLING T., BERGGRUND U F., BODROGI P.,Cognitive color, Color Research & Application, Vol 29 Issue 1, Pages 7 – 19 (2004)
  • [8] RUSSELL J. A., Circumplex Models of Personality and emotion, How shall an Emotion be called, Robert Plutchik and Hope R. Conte, American Psychological Association, Washington DC. (1997)
  • [9] YOTO A., KATSUURA T., IWANAGA K., & SHIMOMURA Y., Effects of Object Color Stimuli on Human Brain Activities in Perception and Attention Referred to EEG Alpha Band Response, Journal of PHYSIOLOGICAL ANTHROPOLOGY Vol. 26 (2007), No. 3 pp.373-379
  • [10] UEDA Y., HAYASHI K., KUROIWA K., MIYOSHI N., KASHIBA H., TAKEDA D. Consciousness and Recognition of Five Colors—Using Functional-MRI and Brain Wave Measurements. J Intl Soc Life Info Sci 22: 366–371 (2004)
Typ dokumentu
Bibliografia
Identyfikator YADDA
bwmeta1.element.baztech-article-PWA4-0002-0038
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