Zarządzanie jakością informacji w opini menedżerów oraz pracowników przedsiębiorstw

• Autorzy: Kopczewski M.

Warianty tytułu

EN

Management of the information quality in the opinions of companies' managers and employees

• Języki publikacji: PL

Abstrakty

EN

mation of industrial society into informational one. Although the management of information quality accompanied humanity for ages, it comes into prominence under the circumstances of informational revolution. Informational explosion caused by scientific and technical development has a far-reaching social and economical consequences. The companies, that remain under influence of this explosion, should take new trends appearing in their surroundings under consideration. On the one hand, these trends force companies to take certain actions, but on the other hand they create unprecedented possibilities that appear in the area of information exchange. It refers also to the marketing of the company, which is inseparable from communication. The management of the information quality in the company should aim at the definition of its, fuly implemented, strategy of informational functioning, that may be brought to two folowing elements: 1. Expression of goals and tasks of the company.s infor- mation function, adequate to general strategy of the company, 2. Optimal configuration of information system, its structure and organizational flows. It encompasses than, formulating and implementation of global strategy and fragmentary information strategies of particular company, that would enable its functioning, development, and retention of specific balance with its surroundings. As a result, it is directed towards development of desirable changes of the organization and technology of its information system. The management of information quality in the company should be based on two fundamental assumptions: the rule of global strategy arrangement as a starting point of information management and the rule to take the potential and informational and communicational technology into consideration as a factor of competitiveness of company's informational function. The changes of environment, both in micro and macro scale, that influence companies. functioning cause the necessity to take a broader view, and at the same time, pay atention to information quality management issues. Although the literature on the subject is relatively reach, the management of information quality is identified with promotional and advertising activity of the company. Promotional activity may be defined as a complex of means and techniques of delivering information referring to the company and its offer to customers, resulting in growth of company's products retail. One should mention, that information flow between the company and its customers is the fundament of organization functioning in contemporary world. Management of information quality is often identified with promotional activity of company's product promotion on a competitive market. In the process of information exchange, the emphasis is put on two-way information flows between information senders and recipients. More and more often it is pointed that the concept of integrated information distribution system creates a new approach to the promotional activity of the company - the activity that is a way to achieve marketing goals intended by a company. The studies conducted, the results of which are presented in this paper, were an atempt to diagnose opinions of managers and employees on information quality management, as wel as to determine the way managers and employees perceive the notion of company's product promotion (by the test of words association) and to identify the notion of information quality management in a particular company (by the test of words association). During the conduct of studies, an effort was also taken to interpret the notion of integrated information distribution system.

Słowa kluczowe

PL

zarządzanie jakością; informacja

EN

quality management; information

• Wydawca: Polskie Towarzystwo Zarządzania Produkcją
• Czasopismo: Zarządzanie Przedsiębiorstwem
• Rocznik: 2009
• Tom: Vol. 12, nr 2
• Strony: 49--57
• Opis fizyczny: Bibliogr. 32 poz.

Twórcy

autor

Kopczewski M.

• Koszalińska Akademia Marynarki Wojennej,

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