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Strategic analysis in value creation models
Języki publikacji
Abstrakty
The value chain framework proposed by M.E. Porter is generally accepted tool for representing and analyzing of firm-level value creation. However, this tool is not applicable to service sectors. Hence the models based on Thompson's typology of long-linked, intensive and mediating technology were proposed. Long linked technology delivers value by transforming inputs into products while satisfies Porter's value chain model. The intensive technology delivers value by resolving unique customer problems and is adequate modeled by value shop. The mediating technology delivers value by enabling exchanges between customers. The paper presents three value configuration models: the Porter's value chain, the value shop, and value notework proposed by Ch.B. Stabell and 0.D.Fjeldstad. The value creation logic, activities and the procedures of competitive advantage diagnosis are presented. These procedures consist of analysis for competitive advantage, the drivers of costs and value, and strategic positioning options.
Czasopismo
Rocznik
Tom
Strony
549--563
Opis fizyczny
bibliogr. 9 poz., rys.
Twórcy
autor
- Akademia Górniczo-Hutnicza im. St. Staszica, Wydział Zarządzania, Kraków
Bibliografia
- 1. BARNEY J.B.: Firm resource and sustained competitive advent age; Journal of Management 1991, 17.
- 2. DOMOVITZ J.; Electronic derivatives exchanges; Implicit mergers, network externalities and standardization, Quarterly Review of Economics and Finance 1995,35.
- 3. HAMEL G., PROHALAD C.K.: The cove competence of the Corporation Harvard Business Reaview. May-June 1990.
- 4. NORMANN R. RAIREZ R.: From value chain to value constellation. Designing interactive strategy. Harvard Business Reviev. 1993, 71.
- 5. OBŁÓJ K.: Strategia organizacji. PWE, W-wa 1998, Rozdz. 4, 5, 10.
- 6. PORTER M.E.: Competitive Advantage: Creating and Sustaining Superior Performance. Free Press New York 1985.
- 7. PORTER M.E.: Strategia konkurencyjna. Metody analizy sektorów i konkurentów PWE. W-wa 1994.
- 8. STABELL CH.B., FJELDSTAD O.D: Configuring value for competitive advantage: on chains, shops, and networks, Strategic Management Journal 1998. Vol.19.
- 9. THOMPSON J.D.: Organizations in Action. McGraw -Hill, New York 1967.
Typ dokumentu
Bibliografia
Identyfikator YADDA
bwmeta1.element.baztech-article-BUS6-0007-0026