Budowa strategii funkcjonowania małych firm

• Autorzy: Jeż Sz.

Warianty tytułu

EN

Strategy building process in small business doing

• Języki publikacji: PL

Abstrakty

EN

"Strategy" as a notion taken from military affairs became in last 20 years a part of economics and management knowledge. Strategie management and strategy building process are very often published subjects in theory and in cases taken from practice. But there is a lot of firms that do business with strategies based on intuition, not reasonable management. Research work about ways of building strategies in smali business in Szczecin region (firms up to 50 employes producing articles of food) shows that the process was uncompleted, irrational, chaotic and it madę development of the firms morę expensive and longer. Results of nwestigations prove that the most successfiil strategy was conseąuence of diversifying products and inereasing the operating area.

Słowa kluczowe

PL

małe przedsiębiorstwo

EN

small companies

• Wydawca: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
• Czasopismo: Zeszyty Naukowe. Prace Instytutu Ekonomiki i Organizacji Przedsiębiorstw / Uniwersytet Szczeciński
• Rocznik: 1999
• Tom: Nr 37
• Strony: 39--46
• Opis fizyczny: bibliogr. 9 poz.

Twórcy

autor

Jeż Sz.