Orientacja rynkowa a zarządzanie wiedzą w kontekście rozwoju i wzrostu małych i średnich przedsiębiorstw

• Autorzy: Michna A. , Kmieciak R.

Warianty tytułu

EN

Market orientation and knowledge management in context of growth and development of small and medium-sized enterprises

• Języki publikacji: PL

Abstrakty

PL

W artykule przedstawiono analizę zależności między orientacją rynkową, urządzaniem wiedzą a wzrostem i rozwojem małych i średnich przedsiębiorstw (MSP). Vnówiono dwa główne podejścia do orientacji rynkowej, kulturowe i behawioralne, przedstawiono narzędzie badawcze do pomiaru orientacji rynkowej oraz wskazano na specyfiki orientacji rynkowej i zarządzania wiedzą w MSP.

EN

The paper presents relationships between market orientation (MO), knowIedge management (KM) and growth and development of smali and medium-sized enterprises (SMEs). Two main perspectives on market orientation, cultural and behavioral, were discussed. Moreover, the MARKOR scale of market orientation and specific character of MO and KM in SMEs were presented.

Słowa kluczowe

PL

orientacja rynkowa; małe przedsiębiorstwo; średnie przedsiębiorstwo; zarządzanie wiedzą

EN

market orientation; small enterprise; medium enterprise; knowledge management

• Wydawca: Wydawnictwo Politechniki Śląskiej
• Czasopismo: Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
• Rocznik: 2012
• Tom: z. 60
• Strony: 203--216
• Opis fizyczny: Bibliogr. 32 poz.

Twórcy

autor

Michna A.

autor

Kmieciak R.

• Instytut Ekonomii i Informatyki Politechnika Śląska, Zabrze, ul. Roosevelta 26,

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