New technologies in business relationships

• Autorzy: Prałat-Kubiszewska E.
• Języki publikacji: EN

Abstrakty

EN

The paper presents the influence of new technologies on B2B market relationships. The importance of the close relationships between company and its key suppliers and the methods of building such connections using new technologies are discussed. The example of Covisint, an exchange platform that succeeded only after transformation into a platform that facilitates documents and information exchange is presented.

Słowa kluczowe

EN

technological innovations; suppliers; marketing B2B; business relationships

PL

innowacje techniczne; dostawcy; relacje biznesowe; marketing B2B

• Wydawca: Oficyna Wydawnicza Politechniki Wrocławskiej
• Czasopismo: Systems : journal of transdisciplinary systems science
• Rocznik: 2007
• Tom: Vol. 12, nr 2
• Strony: 14--20
• Opis fizyczny: Bibliogr. 7 poz.

Twórcy

autor

Prałat-Kubiszewska E.

• Institute of Industrial Engineering and Management, Wrocław University of Technology

Bibliografia

• [1] GHOBADIAN A., GALLEAK D., LI R., Key Determinants of Supply Chain Purchasing Strategy, http://mubs.mdx.ac.uk/Research/Discussion_Papers/Business_and_Management/dpap_bus_3.pdf.
• [2] OLCZAK A., URBANIAK M., Marketing B2B w praktyce gospodarczej. Difin, Warsaw 2006.
• [3] DONALDSON B., O'TOOLE T., Strategic Market Relationships. From Strategy to Implementation. John Wiley & Sons, LTD, 2002.
• [4] The Evolution of B2B: Lessons From the Auto Industry. http://knowledge.wharton.upenn.edu/articlepdf/466.pdf?CFID=30796876&CFTOKEN=42534435&jsessionid=9a3046dlf8567d2d2a46.
• [5] HORODECK] J., Wymuszona ewolucja. Manager Magazin, Vol. 15, Number 2/2006.
• [6] KANDAMPULLY J.:, B2B relationships and networks in the Internet age. Management Decisions, Vol. 41, Number 5/2003.
• [7] BARTEZZAGHI E., RONCHI S.: Internet supporting the procurement process: lessons from four case studies. Integrated Manufacturing Systems. Number 14/2003.