Advantages of collaborative approach in customer service management

• Autorzy: Wierzbiński B. , Surmacz T.
• Języki publikacji: EN

Abstrakty

EN

Supply chain management (SCM) is a very popular development area among companies. Collaboration approach creates significant benefits. The paper deals with issues of collaboration of SME supply chains. It present results of research of firms from Podkarpackie province. It seems that entrepreneurs can understand the logic of inegration behavior and they try to implement it although there are a lot of obstacles. The outcome of such an approach can be an improvement of customer service and better utilization of resources.

Słowa kluczowe

EN

collaboration; integration; customer service; SCM

PL

obsługa klienta; współpraca; integracja

• Wydawca: Publishing House of Poznan University of Technology
• Czasopismo: Research in Logistics & Production
• Rocznik: 2012
• Tom: Vol. 2, No. 1
• Strony: 115--126
• Opis fizyczny: Refer. 16 poz.

Twórcy

autor

Wierzbiński B.

autor

Surmacz T.

• Department of Marketing and Entrepreneurship, University of Rzeszow, Rzeszow, Poland,

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