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Tytuł artykułu
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Warianty tytułu
Języki publikacji
Abstrakty
Article introduces issues connected with company identity, visual identity and organizational culture on university. It also presents social climate in school. In practical part of article are presented results of researches of social climate, which were conducted on selected group of students of Poznan University of Technology, as well as interpersonal communication between students and teachers.
Słowa kluczowe
Rocznik
Tom
Strony
91--103
Opis fizyczny
Bibliogr. 14 poz.
Twórcy
autor
autor
- Poznan University of Technology, Institute of Management Engineering
Bibliografia
- [1]Aniszewska G., Culture of organization but management, PWE, Warsaw, 2007 (in Polish).
- [2]Bartkowicz Z., Kowaluk M., Samujlo M., A qualified teacher - today and tomorrow, Maria Curie-Sklodowska University Publishing, Lublin, 2007 (in Polish).
- [3]Cameron K.S., Quinn R.E., Culture of organization - diagnosis and change. Model of competitive values., Oficyna Ekonomiczna, Kraków, 2003 (in Polish).
- [4]Davenport T., knowledge employees management, Wolters Kluwer Publishing House, 2007 (in Polish).
- [5]Fonfara K., Issue and process of implementing internal marketing In a company, Marketing and Market, PWE, 2/1996 (in Polish).
- [6]Gordon I.H., Relations with a client, PWE, Warsaw, 2001 (in Polish).
- [7]Kotler P., Marketing, Gebethner i Ska, Warsaw, 1994 (in Polish).
- [8]Koźmiński A. K, Piotrowski W., Management. Theory and practice., PWN, Warsaw, 1995 (in Polish).
- [9]Nowaczyk G., Lisiecki P., Marketing management in an university, Poznan School of Banking Publishing, Poznań, 2006 (in Polish).
- [10]Olsztyńska A., Internal marketing in a company, Poznan University of Economics Publishing, 2005 (in Polish).
- [11]Pluta-Olearnik M., Development of education services in age of information society, PWE, Warsaw, 2006 (in Polish).
- [12]Schwan K, Seipel K., Human resource marketing, C.H. Beck Publishing House, 1995.
- [13]Strategor, Management in a company PWE, Warsaw, 1996 (in Polish).
- [14]Urbaniak B., Human resource management. Problems in didactics, Difin Publishing House, Warsaw 2008 (in Polish).
Typ dokumentu
Bibliografia
Identyfikator YADDA
bwmeta1.element.baztech-article-BPP1-0092-0068