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Models of customer expectations in consulting services

Autorzy
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Warianty tytułu
Języki publikacji
EN
Abstrakty
EN
The paper presents the usage of symbolic methods, particularly of the variable-valued logic, to the modelling of customer expectations in consulting firms. Such models should assure the identification of expectations, their level the structure and changes in time. Using selectors and complexes of expectations problems of the resemblance of expected and obtained outcomes of the service-process and the identification of contradictory expectations were analyzed.
Rocznik
Tom
Strony
5--16
Opis fizyczny
Bibliogr. 30 poz.
Twórcy
autor
  • Poznan University of Technology, Institute of Management Engineering
Bibliografia
  • [1]Boulding W., Kalna A., Staelin R. and Zeithami V.A., A dynamic process model of service quality: from expectations to behavioral intentions, Journal of the Marketing Research, Vol. 30, 1993, pp. 7-27.
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Typ dokumentu
Bibliografia
Identyfikator YADDA
bwmeta1.element.baztech-article-BPP1-0079-0048
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