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Non-typical customer expectations in consulting services

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Warianty tytułu
Języki publikacji
EN
Abstrakty
EN
In the article the classification and the analysis of non-typical customer expectations in management consulting services were presented. The following non-typical customer expectations were listed: incorrect, false, concealed (passing over in silence), violating ethical and/or legal norms, fuzzy, unrealistic and contradictory. The analysis of different classes of expectations was supplemented with the descriptions of the case studies taken from the real life of the author as an advisor. The analysis also took into account the changes of expectations in time i.e. changes of their level and the structure, the negation of original expectations and notifying new expectations. Practical and theoretical consequences of the appearance of non-typical expectations and variability of expectations in time were analyzed.
Rocznik
Tom
Strony
27--38
Opis fizyczny
Bibliogr. 20 poz.
Twórcy
autor
  • Poznan University of Technology, Institute of Management Engineering
Bibliografia
  • [1]Boulding W., Kalna A., Staelin, R., Zeithami V.A., A dynamic process model of service quality: from expectations to behavioral intentions, Journal of the Marketing Research, 1993, Vol. 30, pp. 7-27.
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  • [4]Chong Ch-L., Leahs J., Tan L.P., Applying System Thinking to a Strategic Simulation of Service Quality, <http://www.systemdynamics.org/confl999/PAPERS/PARA10.PDF>, 1999.
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  • [9]Hamer L.O., Liu B.S-C., Sudharshan D., The effects of intra-encounter changes in expectations of perceived service quality models, Journal of Service Research, 1999, Vol. 1, No. 3, pp. 275-89.
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  • [16]Swan J.E., Bowers M.R., Grover R., Customer involvement in the selection of service specification, Journal of Services Marketing, 2002, Vol. 16, No. 1, pp. 88-103.
  • [17]Walker J.L., Service encounter satisfaction: conceptualized, Journal of Services Marketing, 1995, Vol. 9, No. 1, pp. 5-14.
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  • [20]Zeithami V.A., Berry L.L., Parasuraman A., The nature and determinants of customer expectations of service, Journal of the Academy of the Marketing Science, 1993, Vol. 21, No. l,pp. 1-12.
Typ dokumentu
Bibliografia
Identyfikator YADDA
bwmeta1.element.baztech-article-BPP1-0079-0044
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