Budowanie relacji partnerskich między dostawcami a klientami na rynku B2B

• Autorzy: Urbaniak M.

Warianty tytułu

EN

Creating of partner relations among suppliers and customers on B2B market

• Języki publikacji: PL

Słowa kluczowe

PL

związki partnerskie; doskonalenie relacji

EN

relationship marketing; supplier partnerships

• Wydawca: Sieć Badawcza Łukasiewicz - Poznański Instytut Technologiczny
• Czasopismo: Logistyka
• Rocznik: 2008
• Tom: nr 3
• Strony: 54--57
• Opis fizyczny: Bibliogr. 14 poz., tab.

Twórcy

autor

Urbaniak M.

• Uniwersytet Łódzki, Katedra Zarządzania Jakością

Bibliografia

• 1. K. Fonfara, „Marketing partnerski na rynku przedsiębiorstw”, PWE, Warszawa, 2003;
• 2. K. Rogoziński, „Nowy marketing usług”, Wydawnictwo Akademii Ekonomicznej w Poznaniu, Poznań 1997.
• 3. M. Urbaniak, „Wizerunek dostawcy na rynku dóbr produkcyjnych”. Wydawnictwo Uniwersytetu Łódzkiego, Łódź, 2003, s.99.
• 4. A.K. Ghosh, W. B.Joseph,J.T. Gardnem, S.V. Thach, Understanding industrial distributors’ expectations from ralationships with suppliers, Journal of Business and Industrial Marketing, Vol. 19, No.7,July 2004, pp. 433-443; J.M. Bonner, R.J. Calantone, Buyer attentiveness in buyer-supplier relationships, industrial Marketing Management, Vol. 34, No. 1, January, 2005, pp.53-61.
• 5 L.C Leonidou, industrial manufacturer-customer relationships: The descrimining role of the buying situation, Industrial Marketing Management, Vol. 34, No. 7, July, 2005 pp. 731-742 J.M. Bonner, The influence of formal controls on customer interactivity in new product development ,,Industrial Marketing Management, Vol. 34, No.l, January, 2005, pp.63-69; L. Hedaa, T. Ritter, Business relationships on different waves: Paradigm Shift and marketing orientation revisited, Industrial Marketing Management, Vol. 34. n/o 7 July, 2005, pp.714-721.
• 6. G. Metallo, M.T. Coumo, G. Fiesta, Relationship Management in the Business of Quality and Communication, Total Quality Management and 1 Business Excellence, Vol. 18, No. 1-2, January-March 2007; A. Helander, K. Molier, System supplier’s customer strategy, Industrial Marketing Management, Vol 36, 2007, pp.719-730.
• 7. Y A. Sharma, J.N. Sheth, „Relationship Marketing: An Agenda for Inquiry”. Industrial Marketing Management, Vol. 26, No.l, January, 1997, pp. 87-89; E. Jones, L.B. Chonko, J.A. Roberts, “Creating a partnership-oriented knowledge creation culture in strategic sales alliances: a conceptual framework .Journal of Business and Industrial Marketing”, Vol. 18, No.4/5, pp.336-352.
• 8. K. Blois. „The Oxford Textbook of Marketing”. Oxford Free Press, Oxford, 2000, p. 536; L.M. Hunter, Ch.J. Kasouf, KG Celuch K. A. Curry, A classification of business-to-business buying decisions: A Risk importance and profitability as a framework for e-business benefits. Industrial Marketing Management. Vol. 33. 2004, pp.145-154.
• 9. Por. F. Li. J.A.F Nicholls, „Transactional or Relationship Marketing: Determinants of Strategic Choises”, Journal of Marketing Management. Vol. 16. No. 5, June 2000, pp.449-464.
• 10. D.J. Good, R.J. Schultz, „Impact of the Consideration of Future Sales Consequences and Customer-Oriented Selling Relationships, Journal of Business & Industrial Marketing, Vol. 15, No. 4, 2000, pp.200-215; D. Ford, Understanding Business marketing and purchasing, Dryden Press, London, 2001; R.M. Czinkota, M. Kotabe, Marketing Management, South-Western College Publishing, Cincinnati, Ohio, 2001, p.452; A. Payne, R Frow, The role of multichannel integration in customer relationship management, Industrial Marketing Management, Vol. 33, 2004, pp.527-538.
• 11. L.A. Alvarez , M.J. Sanzo, M.L. Santos, R.Vazquez, „The effect of market orientation on buyer-seller relationship satisfaction”, Industrial Marketing Management, Vol. 32. No.4, May 2003, pp.327-345; M. Urbaniak, „Wizerunek dostawcy na rynku dóbr produkcyjnych”. Wydawnictwo Uniwersytetu Łódzkiego, Łódź, 2003, s.l03.
• 12. M. Egret, Managing the trade-off between relationships and value networks. Towards a value-based approach of customer relationship management in business-to-business markets. Industrial Marketing Management, Vol. 33, No.6, November, 2004, pp.466-473; J.M. Spiteri, P.A. Dion, Customer value. Overall satisfaction. End-user loyality. and market performance in detail intensive Industries. Industrial Marketing Management. Vol. 33, No.6, November, 2004, pp.675-687; T Ritter, Communicating firm competencies: Marketing as different levels of translation, Industrial Marketing Management, Vol. 35, No. 9. September. 2006, pp. 1032-1036.
• 13. J. Mohr, R.E. Spekman, „Characteristics of Partnership Success: Partnership Attributes, Communication Behavior, and Conflict Resolution Techniques”, Strategic Management Journal, Vol. 15. 1994 . pp.135-152; J.N. Sheth, Organizational Buying Behavior: Past Performance and Future Expectations, Journal of Business & Industrial Marketing”, Vol. 11 No. ½, February, 1996, pp.31-45.
• 14. E. Gummesson. Marketing Revisited: The Critical Role of Part-time Marketer. European Journal of Marketing. Vol. 25. No. 2. 1991. pp. 24-49. K. Fonfara. “Marketing partnerski na rynku przedsiębiorstw”, PWE, Warszawa, 2003.